C Ventures

C Ventures is a Hong Kong-based venture capital fund and accelerator established by Adrian Cheng, a prominent figure known for his work with K11 and New World Development. Launched in 2017, the firm strategically targets disruptive businesses across the fashion, beauty, lifestyle, media, and entertainment sectors, with a core focus on brands and services appealing to millennial and Gen Z consumers. While headquartered in Central, Hong Kong, C Ventures maintains a global investment mandate, actively seeking opportunities in Asia, Greater China, and international markets, aiming to bridge pop culture with the next generation of consumers.

The firm's investment strategy typically involves participating in Series A through growth-stage rounds, providing capital to companies poised for significant market disruption and expansion. C Ventures successfully closed its first fund, raising more than US$300 million, which underscored its ambition to become a significant player in the consumer tech and lifestyle investment landscape. For its initial investments, C Ventures typically writes checks ranging between US$5 million and US$10 million, reflecting its commitment to supporting companies with strong growth potential and innovative business models.

C Ventures has built a diverse and impactful portfolio of over 40 companies globally, showcasing its ability to identify and back leading brands that resonate with its target demographic. Notable investments include luxury fashion e-tailer Moda Operandi, beauty brand NudeStix, digital fashion house RTFKT Studios (later acquired by Nike), and media powerhouse VaynerMedia. The firm's approach extends beyond mere capital injection, leveraging Adrian Cheng's extensive ecosystem, including retail platforms like K11, to provide strategic value, market access, and operational support to its portfolio companies, thereby accelerating their growth and market penetration. This unique value proposition allows C Ventures to foster a symbiotic relationship with its investments, driving innovation and shaping the future of consumer experiences.