Creades AB

Creades AB is a prominent Swedish investment company, publicly listed on Nasdaq Stockholm (CRED A). The firm distinguishes itself through a concentrated portfolio strategy, primarily targeting small and medium-sized companies, both unlisted and, to a lesser extent, listed, that demonstrate strong market positions and significant growth potential. Creades adopts an active ownership approach, often becoming the largest shareholder in its portfolio companies, with a clear focus on long-term value creation rather than short-term gains. This strategy allows them to deeply engage with management teams and contribute to strategic development.

The company's investment philosophy centers on identifying businesses with proven models and opportunities for revaluation and expansion. Their portfolio spans various sectors, including financial services, e-commerce, and software, reflecting a diversified yet focused approach. Creades is not a typical venture capital firm investing in early-stage startups; instead, their investments are substantial, aimed at acquiring significant minority stakes or outright control of established, growth-stage companies.

Recent examples illustrate their investment scale. In 2022, Creades acquired Kaching, a retail software company, for approximately SEK 190 million (around USD 18 million), and also fully acquired the sportswear brand Röhnisch for approximately SEK 200 million (around USD 19 million). Furthermore, in 2021, they made a significant investment of approximately SEK 500 million (around USD 47 million) for a 37% stake in Mentimeter, a well-known interactive presentation platform. As of December 31, 2023, Creades' total portfolio market value stood at SEK 10,131 million, equivalent to approximately USD 960 million, underscoring their substantial capital base and commitment to their holdings.

Their typical first cheque sizes reflect this strategy of investing in more mature, growth-oriented businesses. Based on recent transactions, Creades' initial investments generally range from the mid-tens of millions of US dollars, reflecting their commitment to securing meaningful ownership and driving strategic impact within their portfolio companies.