Electric Feel Ventures

Electric Feel Ventures (EFV) operates as the dedicated venture capital arm of Electric Feel Entertainment, a prominent music and entertainment company founded by industry veteran Austin Rosen. Based in Miami, EFV strategically focuses on early-stage investments within the burgeoning Consumer Packaged Goods (CPG) and Consumer Technology sectors. The firm leverages its parent company's extensive network and expertise in brand building, marketing, and talent partnerships to provide significant value beyond just capital to its portfolio companies. This unique positioning allows EFV to act as a strategic partner, helping startups navigate the complexities of consumer markets and accelerate growth.

EFV primarily targets Seed and Series A funding rounds, seeking out innovative brands with strong potential for market disruption. Their investment philosophy emphasizes a hands-on approach, where they actively contribute to brand development, distribution strategies, and consumer engagement. While specific check sizes can vary based on the stage and needs of the startup, Electric Feel Ventures typically deploys initial investments ranging from approximately $250,000 for early-seed opportunities to around $3,000,000 for more developed Series A rounds. This flexibility allows them to engage with a diverse range of early-stage ventures.

The firm boasts an impressive portfolio of highly successful and recognizable consumer brands, including household names like Poppi, Liquid Death, Fly by Jing, Our Place, and Olipop. These investments underscore EFV's ability to identify and nurture companies that resonate deeply with modern consumers. For instance, Liquid Death, one of their notable portfolio companies, has achieved a valuation exceeding $700 million, demonstrating EFV's knack for backing high-growth ventures. Similarly, Poppi, a functional soda brand, has seen explosive growth, becoming a significant player in the beverage industry.

Electric Feel Ventures distinguishes itself through its deep integration with the entertainment world, offering unparalleled access to cultural trends, celebrity endorsements, and innovative marketing channels. This symbiotic relationship between venture capital and entertainment allows EFV to not only provide crucial early-stage funding but also to amplify brand visibility and consumer reach, making them a highly attractive partner for ambitious CPG and consumer tech startups looking to scale rapidly.