Felix Capital

Felix Capital is a prominent London-based venture capital firm with a distinct focus on the intersection of digital commerce, digital media, and enabling technologies. Established with a vision to back entrepreneurs building the next generation of digital-first brands and platforms, the firm has carved out a significant niche in the European and increasingly global venture landscape. Their investment thesis centers on businesses that leverage creativity, community, and purpose to disrupt traditional industries and capture new market opportunities in the digital realm.

The firm has demonstrated consistent growth in its capital base, culminating in the successful close of Felix Capital IV, a substantial $600 million fund, in July 2022. This latest fund brings their total capital raised across four funds to over $1 billion, underscoring their expanding capacity to support ambitious ventures. Felix Capital typically invests across early to growth stages, providing capital and strategic guidance to companies poised for significant scaling. Their portfolio reflects a commitment to diverse sectors, from fashion and luxury to fintech and enterprise software, all unified by a strong digital core.

Felix Capital's investment strategy involves identifying companies with strong brand potential, engaged communities, and innovative business models. While based in London, their reach extends internationally, with a particular emphasis on European companies that have the ambition to achieve global scale. Their typical initial investment ranges from $5 million to $20 million, allowing them to participate meaningfully in Series A and B rounds, and occasionally seed or later-stage opportunities. The firm is known for its hands-on approach, leveraging its deep industry expertise and network to help portfolio companies navigate growth challenges and achieve market leadership.