FC

Fernbrook Capital Management LLC

North America, New York, United States, New York

Description

Fernbrook Capital Management LLC is a New York-based private investment firm specializing in early-stage, tech-enabled consumer-facing companies. Established with a clear mandate, the firm primarily focuses on Seed and Series A funding rounds, identifying and backing innovative businesses that leverage technology to redefine consumer experiences and markets. Their strategic approach centers on partnering with founders who are building disruptive brands across various consumer sectors, from health and wellness to beauty and lifestyle.

The firm is known for its active investment pace and its commitment to nurturing portfolio companies from their nascent stages. Fernbrook Capital typically deploys first cheques ranging from $500,000 to $5 million, positioning them as a significant early-stage investor capable of providing crucial capital for initial growth and scaling. This investment range allows them to support a diverse array of startups, from those just beginning to establish market fit to those ready to accelerate their expansion. Their hands-on approach often extends beyond capital, offering strategic guidance and network access to their portfolio companies.

Fernbrook Capital Management boasts an impressive portfolio of well-recognized consumer brands. As of early 2024, the firm has made over 50 investments, including notable names like Daily Harvest, Oura, Tonal, Ritual, Supergoop!, and Prose, many of which have achieved significant market traction and brand recognition. Their track record also includes a number of successful exits, demonstrating their ability to identify high-potential ventures and contribute to their long-term success. This consistent performance underscores Fernbrook Capital's expertise in the dynamic and competitive consumer technology landscape, making them a key player for founders seeking early-stage capital and strategic partnership.

Investor Profile

Fernbrook Capital Management LLC has backed more than 35 startups, with 0 new investments in the last 12 months alone. The firm has led 1 rounds, about 3% of its total and boasts 5 exits across its portfolio.

Investment Focus Highlights

  • Concentrates on Seed, Series A, Series B rounds (top funding stages).
  • Majority of deals are located in United States, United Kingdom.
  • Strong thematic focus on E-Commerce, Fashion, Software.
  • Typical check size: $500K – $5M.

Stage Focus

  • Seed (31%)
  • Series A (29%)
  • Series B (17%)
  • Series Unknown (11%)
  • Convertible Note (6%)
  • Undisclosed (3%)
  • Series C (3%)

Country Focus

  • United States (91%)
  • United Kingdom (9%)

Industry Focus

  • E-commerce
  • Fashion
  • Software
  • Beauty
  • Lifestyle
  • Apparel
  • Consumer Goods
  • Retail
  • Saas
  • Cosmetics
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FAQ

Frequently Asked Questions

Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.

Who does Fernbrook Capital Management LLC frequently co-invest with?

301
North America, Minnesota, United States, Minneapolis
Co-Investments: 2
Bain Capital Ventures
North America, California, United States, San Francisco
Co-Investments: 1
Canaan Partners
North America, California, United States, Menlo Park
Co-Investments: 2
DFE Capital Management
North America, Arizona, United States, Scottsdale
Co-Investments: 2
New Enterprise Associates
North America, California, United States, Menlo Park
Co-Investments: 3
9Yards Capital
North America, California, United States, San Francisco
Co-Investments: 1
Correlation Ventures
North America, California, United States, San Diego
Co-Investments: 2
Marco Polo
Asia, Guangdong, China, Qingyuan
Co-Investments: 2
Lightspeed Venture Partners
North America, California, United States, Menlo Park
Co-Investments: 2
Alumni Ventures
North America, New Hampshire, United States, Manchester
Co-Investments: 4

Which angels does Fernbrook Capital Management LLC often collaborate with?

JF
North America, California, United States, San Francisco
Shared Deals: 1
Dawn Dobras
North America, California, United States
Shared Deals: 1
WY
North America, California, United States, Santa Barbara
Shared Deals: 1
Shared Deals: 1
AS
North America, New York, United States, Florida
Shared Deals: 1
RB
North America, Illinois, United States, Chicago
Shared Deals: 2
LB
North America, California, United States, San Francisco
Shared Deals: 1
KC
North America, California, United States
Shared Deals: 1
AL
North America, New York, United States, New York
Shared Deals: 1
JB
North America, California, United States, Burlingame
Shared Deals: 1

What are some of recent deals done by Fernbrook Capital Management LLC?

Raspberry AI

New York, New York, United States

Raspberry AI helps retail companies design styles that are in high demand.

Artificial Intelligence (AI)FashionProduct DesignSoftware
SeedFeb 28, 2024
Amount Raised: $4,500,000
Ten Thousand

New York, New York, United States

Ten Thousand provides innovative training essentials built on simplicity and focus.

ApparelE-CommerceFashionFitness
Series AJul 6, 2023
Amount Raised: $21,500,000
Archive

San Francisco, California, United States

Archive is a technology company that builds innovative, scalable, and profitable resale businesses for global brands.

E-CommerceFashionMarketplace
Series ADec 6, 2022
Amount Raised: $15,000,000
PetPlate

New York, New York, United States

PetPlate is a direct-to-consumer subscription service that delivers fresh-cooked, human-grade dog food.

Delivery ServicePetSubscription Service
Series BDec 15, 2021
Amount Raised: $19,000,000
Countable

San Francisco, California, United States

Countable is an enterprise platform that provides tools for community and engagement.

EnterpriseSaaSSoftware
Series AOct 20, 2021
Amount Raised: $12,000,000
EVRYTHNG

London, England, United Kingdom

EVRYTHNG develops an IoT platform for consumer product brands, articulating data with real-time insights for billions of things.

Big DataCloud Data ServicesInternet of ThingsSoftware
Series UnknownOct 6, 2020
Amount Raised: $10,000,000
PetPlate

New York, New York, United States

PetPlate is a direct-to-consumer subscription service that delivers fresh-cooked, human-grade dog food.

Delivery ServicePetSubscription Service
Series AFeb 24, 2020
Amount Raised: $9,000,000
Lily AI

Mountain View, California, United States

Lily AI is the platform that bridges the gap between brand-speak and customer-speak to drive exponential growth for commerce companies.

Artificial Intelligence (AI)E-CommerceFashion
Series AJan 9, 2020
Amount Raised: $12,500,000
Otherland

Brooklyn, New York, United States

Otherland is a digitally-native candle brand that transforms homes into an expressive world.

BeautyConsumer GoodsHome DecorLifestyleWellness
SeedOct 15, 2019
Amount Raised: $2,700,000
Swivel

New York, New York, United States

Swivel creates a mobile app that helps black women find the perfect hairdresser.

BeautyCosmeticsE-CommerceMobile AppsPrivate Social NetworkingSoftware
SeedOct 14, 2019