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Guinness Ventures

Europe, England, United Kingdom, London

Description

Guinness Ventures, based in London, United Kingdom, is a well-established investor in early-stage and growth-stage UK businesses, operating as a distinct arm of Guinness Asset Management. Since its inception in 2010, the firm has primarily leveraged Enterprise Investment Scheme (EIS) and Venture Capital Trust (VCT) funds to provide crucial capital to promising UK SMEs. This strategic focus allows them to support high-growth companies while offering attractive tax benefits to their investors.

Their investment strategy is centered on identifying companies with proven business models, robust management teams, and significant potential for scalability and growth. Guinness Ventures typically seeks opportunities where their capital can facilitate substantial expansion, accelerate product development, or enable deeper market penetration. They often target businesses that are already profitable or nearing profitability, indicating a preference for more mature early-stage companies rather than pre-revenue startups.

Guinness Ventures boasts a substantial track record, having invested over £250 million (approximately $317 million) across more than 100 companies since 2010. This extensive experience underscores their commitment to the UK's entrepreneurial ecosystem. Their typical first cheque for EIS funds ranges from £2 million to £5 million (approximately $2.54 million to $6.35 million), signifying a focus on providing meaningful growth capital rather than very early seed rounds.

The firm's portfolio is diverse, spanning various sectors including technology, healthcare, business services, and consumer brands. This broad mandate reflects their aim to support innovative and scalable enterprises across the UK economy, contributing to job creation and economic growth. Their long-term approach and deep understanding of the UK investment landscape make them a significant player in the venture capital space.

Investor Profile

Guinness Ventures has backed more than 47 startups, with 3 new investments in the last 12 months alone. The firm has led 29 rounds, about 62% of its total and boasts 3 exits across its portfolio.

Investment Focus Highlights

  • Concentrates on Series A, Series Unknown, Series B rounds (top funding stages).
  • Majority of deals are located in United Kingdom, United States, Australia.
  • Strong thematic focus on Software, Health Care, Artificial Intelligence (AI).
  • Led 2 rounds in the past year.
  • Typical check size: $2.5M – $6.3M.

Stage Focus

  • Series A (55%)
  • Series Unknown (26%)
  • Series B (11%)
  • Seed (4%)
  • Debt Financing (2%)
  • Undisclosed (2%)

Country Focus

  • United Kingdom (96%)
  • United States (2%)
  • Australia (2%)

Industry Focus

  • Software
  • Health Care
  • Artificial Intelligence (Ai)
  • Mobile Apps
  • E-commerce
  • Machine Learning
  • Personal Health
  • Internet
  • Predictive Analytics
  • Analytics
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FAQ

Frequently Asked Questions

Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.

Who does Guinness Ventures frequently co-invest with?

Keen Venture Partners
Europe, Noord-Holland, The Netherlands, Amsterdam
Co-Investments: 2
Kairos HQ
North America, New York, United States, New York
Co-Investments: 4
Maven Capital Partners
Europe, Glasgow City, United Kingdom, Glasgow
Co-Investments: 3
500 Global
North America, California, United States, San Francisco
Co-Investments: 2
Fuel Ventures
Europe, England, United Kingdom, London
Co-Investments: 3
octopus investments
Europe, England, United Kingdom, London
Co-Investments: 3
Downing Ventures
Europe, England, United Kingdom, London
Co-Investments: 3
Amadeus Capital Partners
Europe, Cambridgeshire, United Kingdom, Cambridge
Co-Investments: 2
Yabeo
Europe, Bayern, Germany, Grünwald
Co-Investments: 4
Pembroke VCT
Europe, England, United Kingdom, London
Co-Investments: 6

Which angels does Guinness Ventures often collaborate with?

CA
Europe, England, United Kingdom, London
Shared Deals: 1
GU
Europe, England, United Kingdom, London
Shared Deals: 1
WS
Europe, England, United Kingdom, London
Shared Deals: 1
David Murray-Hundley
Europe, England, United Kingdom, London
Shared Deals: 1
FS
Europe, Vaud, Switzerland, Nyon
Shared Deals: 1
TT
Europe, England, United Kingdom, London
Shared Deals: 1
AM
Europe, Andalucia, Spain, Marbella
Shared Deals: 1
RK
Europe, England, United Kingdom, London
Shared Deals: 1
GM
Europe, England, United Kingdom, London
Shared Deals: 1
JH
Europe, England, United Kingdom, London
Shared Deals: 1

What are some of recent deals done by Guinness Ventures?

Goodrays

Maidenhead, Windsor and Maidenhead, United Kingdom

Our team at Goodrays got together around a shared respect for a super natural plant.

Food and Beverage
Series AJul 10, 2025
Amount Raised: $6,802,703
Rise & Fall

London, England, United Kingdom

Rise & Fall is an online retailer company that sells bedding and homewares products.

Consumer Goods
Series UnknownJun 27, 2025
Amount Raised: $4,688,233
Perci Health

London, England, United Kingdom

Perci Health provides holistic care, telehealth, and wellness treatment for cancer diseases.

Health CareMedicalWellness
SeedJun 11, 2025
Amount Raised: $4,041,879
Shot Scope

Edinburgh, Edinburgh, City of, United Kingdom

Shot Scope's patent-pending technology provides unparalleled insights into your golf game.

Customer ServiceGolfMobile AppsSoftwareSportsWearables
Series BJul 31, 2024
Amount Raised: $8,443,752
Holibob

Edinburgh, Edinburgh, City of, United Kingdom

Holibob operates as a B2B marketplace for tours and experiences.

Marketplace
Series AJun 11, 2024
Sportable

London, England, United Kingdom

Sportable is a sports data company that changes the game for teams and audiences.

AnalyticsBig DataHardwareReal TimeSoftware
Series AMay 1, 2024
Amount Raised: $3,800,000
Qureight

Cambridge, Cambridgeshire, United Kingdom

Qureight is an imaging analytics company.

AnalyticsHealth CareMachine Learning
Series AApr 15, 2024
Amount Raised: $8,463,427
Plotbox

Ballymena, Ballymena, United Kingdom

PlotBox is a developer of a cemetery management software used to facilitate cemeteries operation services.

GPSProperty ManagementRental PropertySoftware
Series UnknownMay 31, 2023
Amount Raised: $6,222,628
Doctify

London, England, United Kingdom

Doctify provides a solution for the millions of patients who want to search and compare healthcare and social care providers online.

Consumer ReviewsHealth CareInternetReputationSoftware
Series UnknownJan 31, 2023
Amount Raised: $10,000,000
Shot Scope

Edinburgh, Edinburgh, City of, United Kingdom

Shot Scope's patent-pending technology provides unparalleled insights into your golf game.

Customer ServiceGolfMobile AppsSoftwareSportsWearables
Series ADec 13, 2022
Amount Raised: $3,335,903