Imaginary Ventures

North America, New York, United States, New York

Description

Imaginary Ventures is a prominent venture capital firm headquartered in New York City, co-founded by fashion industry luminary Natalie Massenet, known for Net-a-Porter, and Nick Brown. The firm distinguishes itself through its sharp focus on consumer-facing businesses, spanning sectors such as beauty, fashion, wellness, food & beverage, and lifestyle brands. Imaginary Ventures targets companies poised for disruption and significant growth within these dynamic markets, leveraging its founders' deep industry expertise and extensive network to identify and cultivate promising ventures.

Investor Profile

Imaginary Ventures has backed more than 73 startups, with 5 new investments in the last 12 months alone. The firm has led 19 rounds, about 26% of its total and boasts 3 exits across its portfolio.

Investment Focus Highlights

Concentrates on Series A, Seed, Series B rounds (top funding stages).
Majority of deals are located in United States, Canada, United Kingdom.
Strong thematic focus on E-Commerce, Fashion, Food and Beverage.
Led 1 rounds in the past year.
Typical check size: $1M – $20M.

Stage Focus

Series A (33%)
Seed (30%)
Series B (16%)
Series Unknown (8%)
Series C (7%)
Pre Seed (3%)
Convertible Note (1%)
Series D (1%)

Country Focus

United States (93%)
Canada (4%)
United Kingdom (3%)

Industry Focus

E-commerce
Fashion
Food And Beverage
Consumer Goods
Beauty
Retail
Health Care
Manufacturing
Wellness
Cosmetics

FAQ

Frequently Asked Questions

Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.

Who does Imaginary Ventures frequently co-invest with?

First Round Capital

First Round Capital

North America, California, United States, San Francisco

Co-Investments: 5

Fifth Wall

North America, California, United States, Los Angeles

Co-Investments: 4

Alliance Consumer Growth

Alliance Consumer Growth

North America, New York, United States, New York

Co-Investments: 4

Index Ventures

North America, California, United States, San Francisco

Co-Investments: 5

Thrive Capital

North America, New York, United States, New York

Co-Investments: 5

Forerunner

North America, California, United States, San Francisco

Co-Investments: 4

BoxGroup

North America, New York, United States, New York

Co-Investments: 5

14W

North America, New York, United States, New York

Co-Investments: 4

Lerer Hippeau

North America, New York, United States, New York

Co-Investments: 8

D1 Capital Partners

D1 Capital Partners

North America, New York, United States, New York

Co-Investments: 4

Which angels does Imaginary Ventures often collaborate with?

North America, New York, United States, New York

Shared Deals: 1

North America, New York, United States, New York

Shared Deals: 1

Andy Katz-Mayfield

North America, New York, United States, New York

Shared Deals: 1

North America, California, United States, Los Angeles

Shared Deals: 2

Natalie Massenet

North America, New York, United States, New York

Shared Deals: 2

North America, Maryland, United States, Bethesda

Shared Deals: 2

North America, Texas, United States, Austin

Shared Deals: 2

Gwyneth Paltrow

North America, California, United States

Shared Deals: 2

North America, New York, United States, New York

Shared Deals: 1

Tom Chapman

Shared Deals: 2

What are some of recent deals done by Imaginary Ventures?

Austin, Texas, United States

Lucky Energy is a better-for-you energy drink company.

Food and BeverageWine And Spirits

Series AMar 27, 2025

Amount Raised: $14,200,000

New York, New York, United States

Hook operates as a music expression platform that harnesses the power of AI.

MusicSocial Media

SeedMar 26, 2025

Amount Raised: $3,000,000

Chicago, Illinois, United States

Goose is a modern operating system designed for pet care businesses, enhancing client satisfaction and streamlining operations.

Operating SystemsPetSaaSSoftware Engineering

SeedFeb 25, 2025

Amount Raised: $13,400,000

Los Angeles, California, United States

[cafeteria] is an ongoing production partnership between businesses and teenagers to help build career skills.

Brand MarketingPersonal BrandingTeenagers

SeedOct 24, 2024

Amount Raised: $3,000,000

Austin, Texas, United States

Lucky Energy is a better-for-you energy drink company.

Food and BeverageWine And Spirits

Series ASep 30, 2024

Amount Raised: $11,750,000

New York, New York, United States

Pepper is an eCommerce platform for food distributors, convenience stores, and other marketplaces.

Artificial Intelligence (AI)E-CommerceFood and BeverageRestaurantsWholesale

Series BMay 13, 2024

Amount Raised: $30,000,000

Austin, Texas, United States

LUCKY F*CK is a better-for-you energy drink company.

Food and BeverageWine And Spirits

SeedApr 1, 2024

Amount Raised: $8,000,000

New York, New York, United States

Hook operates as a music expression platform that harnesses the power of AI.

MusicSocial Media

SeedMar 6, 2024

Amount Raised: $500,000

Burlington, Massachusetts, United States

10Beauty builds a definitive intelligent beauty company with a full manicure machine.

BeautyCosmeticsManufacturingRetail TechnologyRobotics

Series AFeb 6, 2024

Amount Raised: $17,000,000

Austin, Texas, United States

LUCKY F*CK is a better-for-you energy drink company.

Food and BeverageWine And Spirits

SeedNov 30, 2023

Amount Raised: $4,000,000