Jordan BCC Community Grants

The Jordan BCC Community Grants program is an integral component of the Jordan Brand's Black Community Commitment (BCC), a significant initiative launched in 2020 by Nike's Jordan Brand in partnership with Michael Jordan. This program is not a traditional venture capital fund focused on equity investments but rather a philanthropic endeavor dedicated to supporting organizations working towards racial equality, social justice, and greater access to education for Black communities. The commitment behind this initiative is substantial, pledging $100 million over a period of 10 years to various non-profit organizations and institutions across the United States.

The grants are strategically allocated to address systemic inequalities and foster positive change. Recipients often include grassroots community organizations, civil rights advocacy groups, and Historically Black Colleges and Universities (HBCUs). For instance, early beneficiaries included prominent entities like the NAACP Legal Defense and Educational Fund and Morehouse College, demonstrating the program's reach from national advocacy to foundational educational institutions. The program aims to empower communities by providing crucial financial support to those on the front lines of social and educational reform.

While the overall commitment is substantial, individual grant sizes vary depending on the scope and nature of the recipient organization. For smaller, grassroots initiatives, grants can typically range from approximately $50,000, providing vital support for local programs and operations. Larger, more strategic partnerships, such as those with major educational institutions or national advocacy groups, have seen grants extend up to $1,000,000 or more. For example, in specific rounds, the program has distributed $1 million across 18 grassroots organizations, illustrating a common distribution model for community-focused support. This diverse range of grant sizes allows the Jordan BCC Community Grants to impact a broad spectrum of initiatives, from hyper-local efforts to national-level systemic change.