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L Marks

Europe, England, United Kingdom, London

Description

L Marks, headquartered in London, United Kingdom, operates as a leading corporate innovation specialist rather than a traditional venture capital firm. Established in 2014, the company focuses on bridging the gap between large corporations and innovative startups. L Marks designs and manages bespoke accelerator programs and innovation labs, enabling enterprises to identify, validate, and integrate cutting-edge solutions. Their model emphasizes facilitating strategic partnerships, proof-of-concept projects, and commercial contracts for participating startups.

Through their programs, L Marks provides startups with unparalleled access to corporate resources, mentorship from industry experts, and the opportunity to pilot their technologies within established organizations. This approach aims to drive internal innovation for corporations while offering startups a clear path to market validation and potential commercial agreements. Since its inception, L Marks has launched over 80 innovation programs, collaborating with a diverse portfolio of global corporations across various sectors, including finance, automotive, and retail.

The primary value proposition for startups engaging with L Marks is the potential for significant commercial partnerships and scaling opportunities, rather than direct equity investment from L Marks itself. While some programs may involve small grants or nominal equity stakes as part of participation, L Marks does not operate a venture fund with a defined range for typical first-cheque equity investments. Instead, their focus is on fostering an ecosystem where over 1,000 startups have been connected with corporate partners, leading to numerous successful pilot deployments and commercial collaborations. Their expertise lies in structuring innovation challenges and guiding both corporations and startups through the collaborative development process.

Investor Profile

L Marks has backed more than 21 startups, with 0 new investments in the last 12 months alone. The firm has led 6 rounds, about 29% of its total and boasts 5 exits across its portfolio.

Investment Focus Highlights

  • Concentrates on Seed, Angel, Pre Seed rounds (top funding stages).
  • Majority of deals are located in United Kingdom, United States, Australia.
  • Strong thematic focus on Software, Information Technology, Information Services.

Stage Focus

  • Seed (81%)
  • Angel (10%)
  • Pre Seed (5%)
  • Series A (5%)

Country Focus

  • United Kingdom (76%)
  • United States (10%)
  • Australia (10%)
  • Israel (5%)

Industry Focus

  • Software
  • Information Technology
  • Information Services
  • Artificial Intelligence (Ai)
  • Machine Learning
  • Retail Technology
  • Recruiting
  • Saas
  • E-commerce
  • Apps
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FAQ

Frequently Asked Questions

Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.

Who does L Marks frequently co-invest with?

AC
North America, New York, United States, New York
Co-Investments: 1
Co-Investments: 2
Ascension
Europe, England, United Kingdom, London
Co-Investments: 2
Force Over Mass Capital
Europe, England, United Kingdom, London
Co-Investments: 2
JFE Accelerator
North America, New York, United States, New York
Co-Investments: 1
Capri Ventures
North America, New York, United States, New York
Co-Investments: 1
Wincanton
Europe, Wiltshire, United Kingdom, Chippenham
Co-Investments: 2
G20 Ventures
North America, Massachusetts, United States, Boston
Co-Investments: 1
John Lewis & Partners
Europe, England, United Kingdom, London
Co-Investments: 4
Concept Ventures
Europe, England, United Kingdom, London
Co-Investments: 2

Which angels does L Marks often collaborate with?

RC
Europe, England, United Kingdom, London
Shared Deals: 2
Shared Deals: 1
Shared Deals: 1
Shared Deals: 1
GC
North America, New York, United States, New York
Shared Deals: 2
Shared Deals: 1
Shared Deals: 1
SM
Europe, Cheshire, United Kingdom, Hale
Shared Deals: 9
Shared Deals: 1
DH
Europe, Gullbringusysla, Iceland, Reykjavík
Shared Deals: 1

What are some of recent deals done by L Marks?

Greendeck

London, England, United Kingdom

Greendeck uses AI to help brands and retailers with pricing optimisation and competitor intelligence.

Artificial Intelligence (AI)InternetMachine LearningRetail TechnologySaaS
SeedApr 10, 2019
Amount Raised: $654,887
Cliff.ai

London, England, United Kingdom

Cliff.ai is a strategy execution platform based on the OKR methodology

ComputerSoftware
SeedMar 30, 2019
Storekat

Sydney, New South Wales, Australia

Storekat is intelligent software for optimisation of space in warehousing, storage and supply chain networks.

AppsInformation ServicesInformation TechnologySoftware
SeedJan 22, 2019
I Like That

Eastry, Kent, United Kingdom

I Like That makes e-commerce easy for retailers and publications.

Business DevelopmentE-Commerce
Pre SeedJan 18, 2019
Bonobo AI

Tel Aviv, Tel Aviv, Israel

Bonobo.ai is a platform for Marketing Automation and Behavioral Insights for Conversational Human-Machine Interactions.

Artificial Intelligence (AI)InternetMarketing Automation
SeedNov 8, 2018
Amount Raised: $4,500,000
Storekat

Sydney, New South Wales, Australia

Storekat is intelligent software for optimisation of space in warehousing, storage and supply chain networks.

AppsInformation ServicesInformation TechnologySoftware
SeedJun 26, 2018
Amount Raised: $178,478
Orbital Witness

London, England, United Kingdom

A LegalTech-meets-PropTech startup replacing legacy legal due diligence in property transactions with a legal risk rating.

ConsultingInformation ServicesLegalLegal TechPropTechReal Estate
SeedFeb 10, 2018
WeFiFo

Slinfold, West Sussex, United Kingdom

WeFiFo connects people that love to cook with people who love to eat.

Food and Beverage
SeedDec 27, 2017
Exaactly

London, England, United Kingdom

Exaactly is an addressing system that enables online shoppers to provide precise location information and their delivery preferences

E-CommerceSoftware
SeedDec 1, 2017
Amount Raised: $134,736
Headstart

London, England, United Kingdom

Headstart is diversity recruiting software focused on breaking the cycle of exclusion.

College RecruitingHuman ResourcesRecruitingSoftware
SeedSep 20, 2017
Amount Raised: $1,000,000