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Mayfair Equity Partners

Europe, England, United Kingdom, London

Description

Mayfair Equity Partners provides buyout and growth capital to dynamic businesses in the TMT and Consumer sectors.

Investor Profile

Mayfair Equity Partners has backed more than 17 startups, with 2 new investments in the last 12 months alone. The firm has led 11 rounds, about 65% of its total and boasts 2 exits across its portfolio.

Investment Focus Highlights

  • Concentrates on Private Equity, Series D, Series C rounds (top funding stages).
  • Majority of deals are located in United Kingdom, Germany, United States.
  • Strong thematic focus on Software, Advertising, Content.
  • Led 2 rounds in the past year.

Stage Focus

  • Private Equity (29%)
  • Series D (18%)
  • Series C (18%)
  • Series E (12%)
  • Series F (6%)
  • Series Unknown (6%)
  • Secondary Market (6%)
  • Series B (6%)

Country Focus

  • United Kingdom (65%)
  • Germany (12%)
  • United States (12%)
  • The Netherlands (6%)
  • Italy (6%)

Industry Focus

  • Software
  • Advertising
  • Content
  • Digital Marketing
  • Digital Media
  • Social Media Marketing
  • Fitness
  • Sports
  • Wellness
  • Artificial Intelligence (Ai)
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FAQ

Frequently Asked Questions

Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.

Who does Mayfair Equity Partners frequently co-invest with?

Baillie Gifford
Europe, Edinburgh, City of, United Kingdom, Edinburgh
Co-Investments: 2
AP
North America, Florida, United States, Miami
Co-Investments: 1
Hoxton Ventures
Europe, England, United Kingdom, London
Co-Investments: 2
Atomico
Europe, England, United Kingdom, London
Co-Investments: 1
Chrysalis Investments
Europe, England, United Kingdom, London
Co-Investments: 2
Bayern Kapital
Europe, Bayern, Germany, Landshut
Co-Investments: 1
Amadeus Capital Partners
Europe, Cambridgeshire, United Kingdom, Cambridge
Co-Investments: 2
Sofina
Europe, Brussels Hoofdstedelijk Gewest, Belgium, Brussels
Co-Investments: 2
IP Group
Europe, England, United Kingdom, London
Co-Investments: 2
Ahren Innovation Capital
Europe, England, United Kingdom, London
Co-Investments: 2

What are some of recent deals done by Mayfair Equity Partners?

Yieldstreet

New York, New York, United States

Yieldstreet is an alternative investment platform that provides retail investors access to income-generating investment products.

FinanceFinancial ServicesFinTechWealth Management
Series UnknownJul 22, 2025
Amount Raised: $77,000,000
Yieldstreet

New York, New York, United States

Yieldstreet is an alternative investment platform that provides retail investors access to income-generating investment products.

FinanceFinancial ServicesFinTechWealth Management
Series DJun 2, 2025
Amount Raised: $45,000,000
BizAway

Spilimbergo, Friuli-Venezia Giulia, Italy

BizAway is the ultimate solution to book, manage and control business travel.

Business TravelSoftwareTravelTravel Agency
Private EquitySep 16, 2024
Amount Raised: $38,952,641
OVO Energy

Bristol, Bristol, City of, United Kingdom

OVO Energy is an independent energy supplier that provides gas and electricity services to residential and business customers.

EnergyEnergy EfficiencyRenewable Energy
Private EquityJul 21, 2023
Amount Raised: $257,119,973
EGYM

Munich, Bayern, Germany

EGYM is a smart fitness startup that provides fitness and health facilities with intelligent workout solutions.

FitnessSportsWellness
Series FJul 5, 2023
Amount Raised: $224,701,782
Yieldstreet

New York, New York, United States

Yieldstreet is an alternative investments platform that provides retail investors with access to income-generating investment products.

FinanceFinancial ServicesFinTechWealth Management
Series CNov 17, 2021
Amount Raised: $50,000,000
Ultraleap

Bristol, Bristol, City of, United Kingdom

Ultraleap is working to create the most remarkable connection between people and technology.

Augmented RealityAutomotiveConsumer ElectronicsDigital SignageElectronicsHardwareRetail TechnologySoftwareSoftware EngineeringVirtual Reality
Series DNov 17, 2021
Amount Raised: $80,936,489
EGYM

Munich, Bayern, Germany

EGYM is a smart fitness startup that provides fitness and health facilities with intelligent workout solutions.

FitnessSportsWellness
Series ESep 16, 2021
Amount Raised: $41,000,000
Tangle Teezer

Amsterdam, Noord-Holland, The Netherlands

Tangle Teezer offers an online store for various types of hair products.

BeautyE-CommerceOnline PortalsRetail
Private EquityAug 3, 2021
Graphcore

Bristol, Bristol, City of, United Kingdom

Graphcore develops a microprocessor designed for AI and machine learning applications.

Artificial Intelligence (AI)Machine LearningSemiconductor
Series EDec 29, 2020
Amount Raised: $222,000,000