Mission and Market

Mission and Market is a San Francisco-based micro-venture capital firm established in 2018, primarily focused on seed-stage investments. The firm positions itself as a founder-first partner, seeking to back exceptional entrepreneurs across a diverse range of sectors. While their investment scope is broad, they have shown particular interest in areas such as big data and software-powered biotech, reflecting a strategic alignment with emerging technological trends. Their approach emphasizes supporting companies from their earliest stages, providing crucial capital and guidance as they navigate initial growth phases.

As a micro-VC, Mission and Market typically deploys initial capital checks ranging from $100,000 to $1,000,000. This flexible range allows them to participate effectively in various seed rounds, from smaller initial raises to larger, more structured seed financings. Their investment strategy often involves participation in syndicates alongside other venture capital firms, contributing to total round sizes that can be substantial. For instance, they have participated in seed rounds for companies that have raised upwards of $10 million, demonstrating their capacity to contribute to significant early-stage capital formation.

The firm's portfolio reflects its broad sector interest and commitment to early-stage companies. As of early 2024, Mission and Market has made over 25 investments, backing promising startups across different industries. Their engagement extends beyond capital, often providing strategic support to help founders scale their operations and achieve key milestones. This hands-on, founder-centric approach is a hallmark of their investment philosophy, aiming to foster long-term relationships and contribute to the success of their portfolio companies.