
MOOR
Description
MOOR is an early-stage venture capital firm based in Stockholm, Sweden, dedicated to investing in ambitious founders who are building the next generation of digital products and services. Established in 2012, MOOR primarily focuses on the digital space, seeking out innovative companies with high growth potential across Europe, with a particular emphasis on the Nordic region. Their investment philosophy centers on identifying promising startups at their nascent stages and providing the crucial early capital needed for development and scaling.
As a prominent early-stage investor, MOOR typically serves as the first institutional investor for its portfolio companies. Their investment scope spans from pre-seed to Series A rounds, indicating a commitment to supporting companies through critical early growth phases. The firm's initial ticket size generally ranges from €300,000 to €3,000,000. Converting these figures to US dollars (using an approximate exchange rate of 1 EUR = 1.08 USD), this translates to a typical first check size between approximately $324,000 and $3,240,000. This range allows them to accommodate a variety of early-stage funding needs, from initial concept validation to significant product development and market entry.
Since its inception in 2012, MOOR has built a substantial portfolio, demonstrating its active presence in the European tech ecosystem. The firm has made approximately 59 investments to date, showcasing a broad reach and a consistent investment pace over more than a decade. Their strategic approach involves not just capital injection but also active support for their founders, leveraging their experience to help navigate the challenges of early-stage growth. MOOR's long-standing commitment to the digital sector and its track record of early-stage investments position it as a key player in the Nordic and broader European venture capital landscape.
Investor Profile
MOOR has backed more than 24 startups, with 0 new investments in the last 12 months alone. The firm has led 6 rounds, about 25% of its total and boasts 4 exits across its portfolio.
Investment Focus Highlights
- Concentrates on Seed, Series Unknown, Series A rounds (top funding stages).
- Majority of deals are located in Sweden, Finland, Mexico.
- Strong thematic focus on Software, Advertising, Internet.
- Typical check size: $324K – $3.2M.
Stage Focus
- Seed (50%)
- Series Unknown (21%)
- Series A (17%)
- Series B (13%)
Country Focus
- Sweden (83%)
- Finland (8%)
- Mexico (4%)
- United States (4%)
Industry Focus
- Software
- Advertising
- Internet
- Information Technology
- 3d Technology
- Direct Sales
- Marketing
- Audio
- Internet Radio
- Podcast
Frequently Asked Questions
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