Muse Capital

Muse Capital is a Sherman Oaks, California-based venture capital firm established in 2017 by co-founders Rachel Eng and Scarlett Swerdlow. The firm primarily focuses on early-stage, seed investments within the consumer technology sector, targeting entrepreneurs who are actively disrupting traditional consumer behaviors. Their investment thesis spans a broad range of consumer-facing industries, including retail, beauty, wellness, food & beverage, and media, seeking out innovative solutions that redefine how consumers interact with products and services.

The firm has successfully raised two funds to date, demonstrating a growing commitment to the consumer tech ecosystem. Their debut vehicle, Muse Capital Fund I, closed with $25 million in commitments, allowing them to initiate investments in promising startups. Building on this success, Muse Capital subsequently closed its second fund, Muse Capital Fund II, securing $35 million in capital. This brings their total assets under management to approximately $60 million, underscoring their capacity to support a diverse portfolio of emerging consumer brands and technologies.

Muse Capital is known for its hands-on approach, providing strategic guidance and leveraging its extensive network to help portfolio companies scale. While they invest across the board, the firm has a notable inclination towards supporting diverse founding teams, including female entrepreneurs, reflecting the backgrounds and values of its founders. Their typical initial check sizes for seed-stage companies range from $500,000 to $1.5 million, providing substantial early capital for product development, market entry, and team expansion. This strategic funding, combined with their sector-specific expertise, positions Muse Capital as a key partner for consumer-focused startups aiming for significant market impact.