Mustard Seed

Mustard Seed Impact (MSI) is a London-based venture capital firm specializing in impact investing, founded in 2012. The firm's core mission is to identify and back early-stage companies, typically from Seed to Series A, that are poised to deliver both compelling financial returns and measurable positive societal or environmental impact. Their investment thesis is rooted in the conviction that businesses designed with a dual purpose can achieve superior long-term performance and contribute meaningfully to global challenges.

MSI's investment philosophy drives them to seek out innovative entrepreneurs who are addressing critical global issues across diverse sectors. Their portfolio companies often operate in areas such as education, health, sustainable consumption, environmental solutions, and economic empowerment. The firm employs a rigorous due diligence process that not only assesses commercial viability and scalability but also meticulously evaluates the depth and authenticity of the intended impact, often utilizing specific frameworks to track and report on the social and environmental outcomes generated by their investments.

Mustard Seed Impact typically deploys initial cheques ranging from £250,000 to £1.5 million, which translates to approximately $315,000 to $1,890,000 USD based on current exchange rates. They are active participants in follow-on rounds to support their portfolio companies' continued growth and often co-invest alongside other mission-aligned funds or traditional venture capital firms. Beyond capital, MSI provides strategic support, leveraging its extensive network and expertise to help founders scale their operations, enhance their impact, and achieve their financial objectives.