Not Boring

Not Boring Capital emerged in 2021 as a distinctive venture capital firm, founded by Packy McCormick, the prolific writer behind the popular "Not Boring" newsletter. Unlike traditional VC funds, Not Boring Capital leverages McCormick's extensive audience and content platform to identify and support promising early-stage companies. The firm announced its inaugural fund, totaling $10 million, in mid-2021, marking a unique convergence of media, community, and venture investing. This model allows Not Boring Capital to not only provide financial backing but also significant strategic and marketing advantages to its portfolio companies.

The firm primarily focuses on pre-seed and seed-stage investments, targeting companies that align with McCormick's broad interests in the future of work, the creator economy, web3, and other innovative sectors. Not Boring Capital typically writes initial checks ranging from $100,000 to $250,000, reserving additional capital for follow-on rounds to support portfolio companies as they grow. This targeted approach enables the fund to be a meaningful early partner for startups, even with relatively smaller initial investments compared to larger institutional funds.

A core tenet of Not Boring Capital's strategy is its ability to offer value beyond capital. Through the "Not Boring" newsletter, which reaches hundreds of thousands of subscribers, portfolio companies gain unparalleled exposure, access to talent, and strategic insights. McCormick often writes about his portfolio companies, providing detailed analyses and promoting their missions to a highly engaged and relevant audience of founders, investors, and operators. This unique distribution channel and thought leadership serve as a powerful differentiator in a competitive early-stage funding landscape.

In essence, Not Boring Capital represents a new archetype of venture investing, where the power of content and community is harnessed to source, evaluate, and accelerate the growth of startups. By integrating deep industry analysis with direct investment, the firm aims to build a portfolio of companies that are not only financially promising but also align with the evolving narratives and opportunities explored within the "Not Boring" ecosystem.