Peterson Partners

Peterson Partners is a prominent independent investment management firm based in Salt Lake City, Utah, with a diversified approach to alternative asset classes. Established with a long-term perspective, the firm distinguishes itself through its multi-strategy investment platform, encompassing Growth Equity, Private Equity, Venture Capital, and Real Estate. This broad mandate allows Peterson Partners to engage with companies across various stages of development and industries, from early-stage technology startups to mature, profitable businesses. Their philosophy often emphasizes partnering with strong management teams and founders, providing both capital and strategic support.

Within its comprehensive investment framework, Peterson Partners operates two key equity strategies particularly relevant to private companies seeking capital: Venture Capital and Growth Equity. The Venture Capital arm, known as Peterson Ventures, focuses on early-stage technology companies, typically deploying initial investments ranging from $1 million to $10 million. This strategy targets disruptive innovations and high-growth potential businesses. Complementing this, their Growth Equity practice targets profitable, founder-led businesses, providing significant capital injections for expansion, market leadership, or strategic initiatives. For these growth-stage opportunities, Peterson Partners typically writes first cheques between $10 million and $50 million.

The firm's ability to execute these diverse strategies is underpinned by substantial capital commitments. For instance, their latest growth equity fund, Peterson Partners X, successfully closed on $300 million in 2021, demonstrating robust investor confidence in their mid-market growth equity thesis. Similarly, their venture capital efforts are supported by dedicated funds, with Peterson Ventures IV closing on $100 million in 2022, underscoring their continued commitment to the early-stage tech ecosystem. Across all their equity investments, Peterson Partners aims to be a value-add partner, leveraging their extensive network and operational expertise to help portfolio companies scale and achieve their strategic objectives.

Peterson Partners' integrated approach, combining venture capital with later-stage growth and private equity, offers a unique proposition for entrepreneurs. It allows them to support companies from their nascent stages through significant growth phases, potentially providing follow-on capital or facilitating later-stage transactions within their own ecosystem. This long-term, relationship-driven investment model, coupled with their strategic presence in Salt Lake City, positions them as a significant player in the broader U.S. investment landscape, particularly for companies seeking patient capital and experienced guidance.