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Progress Ventures

North America, Massachusetts, United States, Boston

Description

Progress Ventures is a Boston-based early-stage venture capital firm with a specialized focus on the advertising technology (AdTech), marketing technology (MarTech), and broader digital media sectors. Established to capitalize on the evolving landscape of digital consumption and advertising, the firm primarily targets companies demonstrating strong product-market fit and recurring revenue models. Their investment thesis centers on disruptive innovations that are reshaping how content is consumed, distributed, and monetized across various digital platforms.

Progress Ventures typically engages with companies at the Seed to Series A stages, often taking a lead or co-lead position in funding rounds. They seek out businesses with compelling technology, scalable business models, and experienced management teams poised for significant growth. The firm is known for its hands-on approach, leveraging its deep industry expertise and network to support portfolio companies through strategic guidance, operational assistance, and access to key industry players. This collaborative model aims to accelerate the development and market penetration of their investments.

Progress Ventures has raised multiple funds, including Progress Ventures Fund II, which closed at $30 million. This capital is deployed into a select number of promising ventures. While specific check sizes can vary based on the stage and needs of the company, initial investments generally range from $500,000 to $2,500,000. These investments are designed to provide the necessary runway for product development, team expansion, and market entry, with the potential for follow-on funding in subsequent rounds as companies achieve milestones.

Progress Ventures has carved out a distinct niche within the venture capital landscape by concentrating exclusively on the dynamic AdTech and digital media space. Their specialized focus allows for a deeper understanding of market trends, competitive landscapes, and technological advancements, positioning them as a strategic partner for entrepreneurs in these sectors. The firm's commitment to early-stage companies underscores its belief in fostering foundational innovation that can drive significant long-term value in the digital economy.

Investor Profile

Progress Ventures has backed more than 31 startups, with 1 new investments in the last 12 months alone. The firm has led 7 rounds, about 23% of its total and boasts 10 exits across its portfolio.

Investment Focus Highlights

  • Concentrates on Series A, Seed, Series B rounds (top funding stages).
  • Majority of deals are located in United States, United Kingdom.
  • Strong thematic focus on Advertising, Software, Analytics.
  • Typical check size: $500K – $2.5M.

Stage Focus

  • Series A (29%)
  • Seed (23%)
  • Series B (13%)
  • Series Unknown (6%)
  • Pre Seed (6%)
  • Private Equity (3%)
  • Convertible Note (3%)
  • Series C (3%)
  • Series E (3%)
  • Angel (3%)

Country Focus

  • United States (90%)
  • United Kingdom (10%)

Industry Focus

  • Advertising
  • Software
  • Analytics
  • Marketing
  • Saas
  • Internet
  • Big Data
  • Information Technology
  • Digital Media
  • Digital Marketing
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FAQ

Frequently Asked Questions

Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.

Who does Progress Ventures frequently co-invest with?

Revel Partners
North America, New York, United States, New York
Co-Investments: 3
Allen & Company
North America, Florida, United States, Lakeland
Co-Investments: 2
S4S Ventures
North America, New York, United States, New York
Co-Investments: 5
PJC
North America, Massachusetts, United States, Boston
Co-Investments: 2
TransUnion
North America, Illinois, United States, Chicago
Co-Investments: 2
Norwest Venture Partners
North America, California, United States, Palo Alto
Co-Investments: 2
Connecticut Innovations
North America, Connecticut, United States, Rocky Hill
Co-Investments: 2
AAF Management Ltd.
North America, District of Columbia, United States, Washington
Co-Investments: 2
BDMI
North America, New York, United States, New York
Co-Investments: 6
AperiamVentures
North America, New York, United States, New York
Co-Investments: 5

Which angels does Progress Ventures often collaborate with?

MB
North America, Massachusetts, United States, Boston
Shared Deals: 1
JS
North America, Florida, United States, Miami
Shared Deals: 1
AD
North America, California, United States, West Hollywood
Shared Deals: 1
AO
North America, Massachusetts, United States, Lexington
Shared Deals: 1
AC
North America, California, United States, San Francisco
Shared Deals: 1
JL
North America, Texas, United States, Dallas
Shared Deals: 1
AB
North America, New York, United States, New York
Shared Deals: 1
AL
North America, California, United States, Menlo Park
Shared Deals: 1
JM
North America, Massachusetts, United States, Boston
Shared Deals: 1
WS
North America, Massachusetts, United States, Boston
Shared Deals: 1

What are some of recent deals done by Progress Ventures?

tvScientific

Pasadena, California, United States

TvScientific is a CTV platform offering a hands-on solution that combines direct media buying with measurement and attribution.

AdvertisingInternet
Series BFeb 3, 2025
Amount Raised: $25,500,000
ID5

London, England, United Kingdom

ID5 is an independent shared identity infrastructure for ad tech platforms and premium publishers

AdvertisingInformation TechnologyInternetMarketing
Series BApr 9, 2024
Amount Raised: $20,000,000
tvScientific

Pasadena, California, United States

TvScientific is a CTV platform offering a hands-on solution that combines direct media buying with measurement and attribution.

AdvertisingInternet
Convertible NoteFeb 28, 2024
Amount Raised: $9,400,000
Tracer

New York, New York, United States

Tracer is a marketing data aggregation and reporting platform firm.

AnalyticsInternetMarketing
Series AFeb 13, 2023
Amount Raised: $18,100,000
Tenovos

New York, New York, United States

Tenovos transforms the way brands connect with customers using stories that inform, inspire, connect, and entertain.

Digital MarketingSoftwareSupply Chain Management
Series BNov 20, 2022
Amount Raised: $10,000,000
Sovrn

Boulder, Colorado, United States

Sovrn is a publisher technology platform that offers services to online publishers to help them operate and grow their business.

AdvertisingContent CreatorsContent MarketingPublishing
Series CJul 26, 2022
Amount Raised: $36,000,000
Veritonic

New York, New York, United States

World-renowned brands, agencies, & platforms rely on Veritonic’s audio data & analytics to research, test, & measure the ROI of their audio.

AdvertisingAnalyticsMarket ResearchMarketing
Series AJun 28, 2022
Amount Raised: $7,500,000
Tenovos

New York, New York, United States

Tenovos transforms the way brands connect with customers using stories that inform, inspire, connect, and entertain.

Digital MarketingSoftwareSupply Chain Management
Series AJun 30, 2021
Amount Raised: $8,000,000
Instreamatic

Boca Raton, Florida, United States

Instreamatic is an AI audio ad platform that offers a competitive advantage with customer engagement.

Advertising PlatformsArtificial Intelligence (AI)AudioConsumer ResearchDigital Marketing
Series AApr 28, 2021
Amount Raised: $6,100,000
ID5

London, England, United Kingdom

ID5 is an independent shared identity infrastructure for ad tech platforms and premium publishers

AdvertisingInformation TechnologyInternetMarketing
Series AMar 30, 2021
Amount Raised: $6,000,000