Redrice Ventures

Redrice Ventures is a London-based venture capital firm specializing in seed-stage investments in purpose-driven consumer brands and related technology companies. Founded by industry veterans Robert Senior and Jeremy Ellis, both formerly of Saatchi & Saatchi, the firm leverages its deep expertise in brand building and marketing to support its portfolio. Redrice operates on the belief that the next generation of successful consumer businesses will be built upon strong purpose and community engagement, aligning with evolving consumer values.

The firm's investment thesis centers on identifying companies that not only offer differentiated products or services but also demonstrate a clear, impactful purpose. While sector-agnostic within the broad consumer landscape, Redrice Ventures shows particular interest in areas such as Food & Beverage, Health & Wellness, Beauty & Personal Care, Fashion & Lifestyle, Home & Living, and Consumer Tech. They seek out strong founding teams with scalable business models and a clear vision for their brand's impact and growth.

Redrice Ventures typically deploys initial cheques ranging from £250,000 to £1,000,000, which translates to approximately $317,500 to $1,270,000 USD based on recent exchange rates. Beyond capital, the firm emphasizes providing strategic support and access to a robust network of advisors and mentors, aiding portfolio companies in scaling operations and navigating market challenges. They also have the capacity to participate in follow-on rounds, extending their support into Series A.

This approach positions Redrice Ventures as a hands-on partner for early-stage consumer brands looking to build a strong foundation rooted in purpose and community. Their focus on the intersection of consumer trends, technology, and social impact allows them to identify and nurture businesses poised for significant growth in a rapidly evolving market.