SKU

SKU is recognized as a premier consumer packaged goods (CPG) accelerator, headquartered in Austin, Texas. The program is specifically designed to propel early-stage consumer product startups through a rigorous 12-week curriculum. Its core offering revolves around intensive mentorship, connecting founders with seasoned industry experts, and providing access to a robust network of CPG professionals, investors, and fellow entrepreneurs. This structured environment aims to equip companies with the strategic insights and operational capabilities needed for rapid scaling and market penetration.

As part of its accelerator model, SKU provides a standardized investment to each participating company. This initial capital infusion is typically a $50,000 cheque in exchange for 4% equity, serving as crucial seed funding for developing products, expanding distribution, or refining marketing strategies. Beyond the financial investment, the program emphasizes practical workshops, pitch preparation, and direct feedback sessions, all tailored to the unique challenges of the CPG sector.

SKU boasts an impressive track record, having graduated over 100 companies since its inception. Its alumni network includes successful brands such as Siete Family Foods and Yellowbird Sauce, which have achieved significant market presence. Collectively, companies that have completed the SKU program have gone on to raise over $300 million in follow-on funding, underscoring the accelerator's effectiveness in preparing startups for subsequent investment rounds and sustainable growth within the highly competitive consumer products landscape.