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Sure Ventures

North America, California, United States, Mountain View

Description

Sure Ventures is a prominent seed-stage venture capital firm based in Mountain View, California, exclusively dedicated to investing in the rapidly evolving insurtech industry. Established in 2017, the firm operates on the conviction that the traditional insurance sector is ripe for technological disruption, and they actively seek out innovative startups poised to reshape its future. Sure Ventures partners with exceptional entrepreneurs who are developing solutions that address the evolving needs of the insurance ecosystem, ranging from new distribution models and underwriting technologies to claims processing and customer engagement platforms.

The firm's investment thesis centers on identifying early-stage companies with strong teams, disruptive technologies, and significant market potential within the insurance value chain. Sure Ventures prides itself on providing more than just capital; its team brings deep domain expertise in insurance, technology, and venture capital, enabling them to offer strategic guidance and operational support to their portfolio companies. This hands-on approach aims to accelerate the growth and success of their investments, fostering innovation within a historically slow-to-change industry.

Sure Ventures has built an impressive portfolio of leading insurtech companies, demonstrating its ability to identify and back future industry leaders from their nascent stages. As of early 2024, the firm has made over 28 investments, participating in the early rounds of now well-known companies such as Branch, Hippo, Clearcover, and Next Insurance. Collectively, companies within Sure Ventures' portfolio have gone on to raise over $1.1 billion in subsequent funding, underscoring the firm's strategic foresight and the significant impact of its early-stage capital. Their focus on seed-stage opportunities typically sees them writing initial checks ranging from $500,000 to $2,500,000, providing crucial early capital to promising ventures.

Investor Profile

Sure Ventures has backed more than 24 startups, with 1 new investments in the last 12 months alone. The firm has led 0 rounds, about 0% of its total and boasts 0 exits across its portfolio.

Investment Focus Highlights

  • Concentrates on Seed, Series A, Pre Seed rounds (top funding stages).
  • Majority of deals are located in United States.
  • Strong thematic focus on Insurance, InsurTech, Financial Services.
  • Typical check size: $500K – $2.5M.

Stage Focus

  • Seed (54%)
  • Series A (29%)
  • Pre Seed (13%)
  • Series B (4%)

Country Focus

  • United States (100%)

Industry Focus

  • Insurance
  • Insurtech
  • Financial Services
  • Health Care
  • Software
  • Artificial Intelligence (Ai)
  • Machine Learning
  • Health Insurance
  • Information Technology
  • Construction
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FAQ

Frequently Asked Questions

Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.

Who does Sure Ventures frequently co-invest with?

Healthy Ventures
North America, California, United States, Westlake Village
Co-Investments: 2
Meridian Street Capital
North America, New York, United States, New York
Co-Investments: 2
Foundation Capital
North America, California, United States, Palo Alto
Co-Investments: 4
Digital Currency Group
North America, Connecticut, United States, Stamford
Co-Investments: 2
Abstract Ventures
North America, California, United States, San Francisco
Co-Investments: 2
Core Innovation Capital
North America, California, United States, San Francisco
Co-Investments: 2
NFP Ventures
North America, New York, United States, New York
Co-Investments: 2
Maverick Ventures
North America, California, United States, San Francisco
Co-Investments: 2
Ulu Ventures
North America, California, United States, Palo Alto
Co-Investments: 3
Precursor Ventures
North America, California, United States, San Francisco
Co-Investments: 2

Which angels does Sure Ventures often collaborate with?

AB
North America, Massachusetts, United States, Boston
Shared Deals: 1
AS
North America, Washington, United States, Seattle
Shared Deals: 1
AP
North America, California, United States, Los Angeles
Shared Deals: 1
AM
North America, Georgia, United States, Atlanta
Shared Deals: 1
FW
North America, California, United States, San Francisco
Shared Deals: 1
AL
North America, Washington, United States, Kirkland
Shared Deals: 1
Shared Deals: 1
AR
North America, California, United States
Shared Deals: 1
BM
North America, California, United States, San Francisco
Shared Deals: 1
HY
North America, Texas, United States, Austin
Shared Deals: 2

What are some of recent deals done by Sure Ventures?

Lumber

San Jose, California, United States

Lumber is an automated payroll, time-tracking, accounts payable, compliance, and onboarding platform for the construction industry.

ConstructionFinancial ServicesPayments
Series AMar 24, 2025
Amount Raised: $15,500,000
Lumber

San Jose, California, United States

Lumber is an automated payroll, time-tracking, accounts payable, compliance, and onboarding platform for the construction industry.

ConstructionFinancial ServicesPayments
SeedSep 12, 2023
Amount Raised: $5,500,000
Koop Technologies

New York, New York, United States

Koop Technologies is an insurance technology company protecting the world from a new generation of risks

Information TechnologyInsuranceSoftware
SeedJul 11, 2023
Amount Raised: $4,499,999
Fursure

San Francisco, California, United States

Fursure is the first financial platform for pet parents, spanning debit cards, insurance, and more. Made by pet parents for pet parents.

BankingInsurancePet
SeedOct 31, 2022
Amount Raised: $3,000,000
TaskHuman

Palo Alto, California, United States

TaskHuman is a real-time digital coaching platform that offers 1-on-1 interactive sessions with live wellness coaches through video calls.

AppsFitnessHealth CareWellness
Series BJun 21, 2022
Amount Raised: $20,000,000
Virtex Apps

Redwood City, California, United States

Virtex Apps a multiplayer augmented reality competition hosted by sports teams to engage their fans in new ways.

iOSMobile AppsMobile PaymentsSoftwareSports
SeedMay 23, 2022
Amount Raised: $3,200,000
BalkanID

Austin, Texas, United States

BalkanID developed an AI-powered Identity Governance and Administration platform built for cloud-native environments.

ComputerCyber SecurityIdentity ManagementMachine LearningNetwork Security
SeedMay 12, 2022
Amount Raised: $5,750,000
Honeycomb

Chicago, Illinois, United States

Honeycomb is a real estate insurance company that provides coverage for landlord Insurance and condo association insurance.

Commercial InsuranceInsuranceInsurTechProperty Insurance
Series AJan 19, 2022
Amount Raised: $15,400,000
Insurate

Seattle, Washington, United States

Insurate is a work comp MGA leveraging data science and analytics to more accurately assess risk.

Financial ServicesInsuranceInsurTechRisk Management
SeedOct 5, 2021
Amount Raised: $4,500,000
Rocket Dollar

Austin, Texas, United States

Rocket Dollar lets people unlock IRA/401(k) money, keep the tax benefits, and invest in alternative/private assets.

FinanceFinancial ServicesInternet
Series ASep 9, 2021
Amount Raised: $8,000,000