
The Brandery
Description
The Brandery is a highly-regarded, Cincinnati-based startup accelerator that has established itself as a significant player in the early-stage investment landscape, particularly for consumer-facing businesses. Founded in 2010, it distinguishes itself with a unique focus on brand development and marketing, offering an intensive 12-week program designed to help startups build strong, recognizable brands from their inception. This specialized approach aims to provide participating companies with a competitive edge in crowded markets, leveraging Cincinnati's rich history in consumer product innovation and marketing expertise.
The accelerator's program provides a comprehensive suite of resources, including mentorship from industry veterans, strategic guidance on product-market fit, and access to a robust network of investors and corporate partners. As part of its standard offering, The Brandery typically invests $50,000 in each participating startup in exchange for a percentage of equity. This initial capital is complemented by invaluable in-kind services, including extensive brand strategy workshops, legal support, and hands-on assistance in preparing for future funding rounds.
Over its operational history, The Brandery has cultivated an impressive portfolio of companies. Its alumni network now comprises over 80 startups, many of which have gone on to achieve significant milestones. Collectively, companies that have graduated from The Brandery's program have successfully raised over $100 million in follow-on funding from various venture capital firms and angel investors. This track record underscores the accelerator's effectiveness in identifying promising ventures and equipping them with the tools and connections necessary for sustained growth and attracting further investment. The Brandery continues to play a pivotal role in fostering entrepreneurial talent and driving innovation within the Midwest and beyond.
Investor Profile
The Brandery has backed more than 81 startups, with 0 new investments in the last 12 months alone. The firm has led 4 rounds, about 5% of its total and boasts 8 exits across its portfolio.
Investment Focus Highlights
- Concentrates on Seed, Series A, Pre Seed rounds (top funding stages).
- Majority of deals are located in United States, Canada, United Kingdom.
- Strong thematic focus on Internet, Software, Apps.
- Typical check size: $50K.
Stage Focus
- Seed (69%)
- Series A (10%)
- Pre Seed (10%)
- Grant (4%)
- Convertible Note (2%)
- Series B (1%)
- Non Equity Assistance (1%)
- Angel (1%)
- Debt Financing (1%)
Country Focus
- United States (94%)
- Canada (1%)
- United Kingdom (1%)
- Germany (1%)
- The Netherlands (1%)
Industry Focus
- Internet
- Software
- Apps
- Mobile
- Social Media
- Travel
- E-commerce
- Crowdsourcing
- Real Estate
- Information Technology
Frequently Asked Questions
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