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The Brandery

North America, Ohio, United States, Cincinnati

Description

The Brandery is a highly-regarded, Cincinnati-based startup accelerator that has established itself as a significant player in the early-stage investment landscape, particularly for consumer-facing businesses. Founded in 2010, it distinguishes itself with a unique focus on brand development and marketing, offering an intensive 12-week program designed to help startups build strong, recognizable brands from their inception. This specialized approach aims to provide participating companies with a competitive edge in crowded markets, leveraging Cincinnati's rich history in consumer product innovation and marketing expertise.

The accelerator's program provides a comprehensive suite of resources, including mentorship from industry veterans, strategic guidance on product-market fit, and access to a robust network of investors and corporate partners. As part of its standard offering, The Brandery typically invests $50,000 in each participating startup in exchange for a percentage of equity. This initial capital is complemented by invaluable in-kind services, including extensive brand strategy workshops, legal support, and hands-on assistance in preparing for future funding rounds.

Over its operational history, The Brandery has cultivated an impressive portfolio of companies. Its alumni network now comprises over 80 startups, many of which have gone on to achieve significant milestones. Collectively, companies that have graduated from The Brandery's program have successfully raised over $100 million in follow-on funding from various venture capital firms and angel investors. This track record underscores the accelerator's effectiveness in identifying promising ventures and equipping them with the tools and connections necessary for sustained growth and attracting further investment. The Brandery continues to play a pivotal role in fostering entrepreneurial talent and driving innovation within the Midwest and beyond.

Investor Profile

The Brandery has backed more than 81 startups, with 0 new investments in the last 12 months alone. The firm has led 4 rounds, about 5% of its total and boasts 8 exits across its portfolio.

Investment Focus Highlights

  • Concentrates on Seed, Series A, Pre Seed rounds (top funding stages).
  • Majority of deals are located in United States, Canada, United Kingdom.
  • Strong thematic focus on Internet, Software, Apps.
  • Typical check size: $50K.

Stage Focus

  • Seed (69%)
  • Series A (10%)
  • Pre Seed (10%)
  • Grant (4%)
  • Convertible Note (2%)
  • Series B (1%)
  • Non Equity Assistance (1%)
  • Angel (1%)
  • Debt Financing (1%)

Country Focus

  • United States (94%)
  • Canada (1%)
  • United Kingdom (1%)
  • Germany (1%)
  • The Netherlands (1%)

Industry Focus

  • Internet
  • Software
  • Apps
  • Mobile
  • Social Media
  • Travel
  • E-commerce
  • Crowdsourcing
  • Real Estate
  • Information Technology
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FAQ

Frequently Asked Questions

Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.

Who does The Brandery frequently co-invest with?

Co-Investments: 1
Right Side Capital Management
North America, California, United States, San Francisco
Co-Investments: 2
gener8tor
North America, Wisconsin, United States, Madison
Co-Investments: 2
City Light Capital
North America, New York, United States, New York
Co-Investments: 1
Abundance Partners
North America, New York, United States, New York
Co-Investments: 1
CincyTech
North America, Ohio, United States, Cincinnati
Co-Investments: 8
Pelion Venture Partners
North America, Utah, United States, Salt Lake City
Co-Investments: 2
Horizons Ventures
Asia, Hong Kong Island, Hong Kong, Hong Kong
Co-Investments: 2
G
North America, Wisconsin, United States, Madison
Co-Investments: 2
Vine St. Ventures
North America, Ohio, United States, Cincinnati
Co-Investments: 6

Which angels does The Brandery often collaborate with?

John Tan
Asia, Singapore
Shared Deals: 2
AR
North America, Texas, United States, Dallas
Shared Deals: 1
JS
North America, California, United States, Palo Alto
Shared Deals: 1
Matt Cohen
North America, New York, United States, New York
Shared Deals: 1
SB
Europe, Monaco
Shared Deals: 1
AP
North America, California, United States, San Francisco
Shared Deals: 1
IA
North America, California, United States, San Francisco
Shared Deals: 1
JW
North America, District of Columbia, United States, Washington
Shared Deals: 1
ST
North America, New York, United States, New York
Shared Deals: 1
RL
North America, California, United States, Cupertino
Shared Deals: 1

What are some of recent deals done by The Brandery?

Bright Breaks

Halifax, Nova Scotia, Canada

Bright Breaks offers a workplace wellness solution to boost employee wellness, connection, and productivity with 7-minute live micro-breaks.

Employee BenefitsFitnessWeb AppsWellness
Pre SeedJul 9, 2020
Amount Raised: $100,000
Curie

Seattle, Washington, United States

Curie is a platform to build 3D models affordably and at scale to fuel the metaverse.

3D TechnologyArtificial Intelligence (AI)Augmented RealityBlockchainCryptocurrencyE-CommerceMachine LearningMetaverseShoppingVirtual World
Pre SeedJul 8, 2020
Amount Raised: $100,000
Ad Badger

Austin, Texas, United States

The Smartest, Most Effective Amazon PPC Tool

AdvertisingAdvertising PlatformsDigital MarketingE-CommerceE-Commerce PlatformsMarketingMarketing AutomationProductivity ToolsSaaSSoftware
Pre SeedMar 26, 2019
Amount Raised: $100,000
Brandefy

Richmond, Virginia, United States

Brandefy is a personal care product reviewing platform designed to offer reviews and information about those products.

BeautyConsumerConsumer LendingE-CommerceMobileRetailShopping
Pre SeedDec 15, 2018
Amount Raised: $101,523
Natalus Inc.

Newport, Kentucky, United States

Natalus is mapping solution, providing real-time data of the occupancy of any space or place, creating seamless automation.

3D TechnologyInformation TechnologyInternet of ThingsLogisticsParkingSmart CitiesSupply Chain Management
GrantOct 9, 2018
Amount Raised: $30,000
PopBase

Burbank, California, United States

Allowing any content producer to create immersive 3D stories.

GamingSoftware
Pre SeedJun 5, 2018
Amount Raised: $720,000
Obe

San Francisco, California, United States

Digital platform that provides nutrition and preventative care for pets.

B2BHealth DiagnosticsInternet of ThingsNutritionVeterinaryWellness
SeedJun 1, 2018
Amount Raised: $1,500,000

Zimmr’s platform allows enterprises to easily monitor and manage their data science applications in real time.

Information TechnologySoftware
Non Equity AssistanceMay 31, 2018
Tame the Beast

Nashville, Tennessee, United States

We create men's grooming products with arousing scents and energizing properties.

BeautyConsumer GoodsMen'sPersonal Health
Pre SeedJul 5, 2017
Amount Raised: $50,000
Martin

Cincinnati, Ohio, United States

Martin is a media measurement and reporting platform offering natural language processing services.

ConsultingInformation TechnologyMarketing
GrantJun 27, 2017
Amount Raised: $50,000