Upper90

Upper90 is a New York-based hybrid investment firm known for its distinctive approach to funding high-growth disruptors. Unlike traditional venture capital, Upper90 offers a flexible combination of credit and equity, designed to be founder-friendly and capital-efficient. This model primarily targets companies with predictable revenue streams across key sectors such as e-commerce, enterprise software, and fintech. Their strategy aims to provide scalable capital solutions that align with a company's growth trajectory, often allowing founders to retain greater equity compared to pure equity financing.

The firm's focus on credit-first solutions appeals to businesses that can leverage recurring revenues or inventory-backed models to access non-dilutive capital. This makes them particularly attractive to companies in the e-commerce enablement, SaaS, and financial technology spaces that are looking for alternatives to traditional equity rounds. Upper90 emphasizes a partnership approach, providing not just capital but also strategic support to help portfolio companies optimize their financial structures and accelerate their expansion. Their ability to structure bespoke financing solutions, from working capital lines to growth debt, differentiates them in the competitive funding landscape.

Since its inception, Upper90 has demonstrated significant scale and impact within the venture ecosystem. The firm has deployed over $2.5 billion across more than 50 companies, supporting prominent names like Thrasio, Clearco, and Wayflyer. In July 2023, Upper90 successfully closed its fourth fund, Upper90 Fund IV, with $300 million in commitments, elevating its total capital under management to over $2.2 billion. This substantial capital base enables Upper90 to provide initial checks typically ranging from $5 million to $50 million, with the capacity to scale up to $150 million or more for established portfolio companies as their needs evolve. Their continued fundraising success underscores investor confidence in their hybrid model and its effectiveness in fueling the growth of innovative businesses.