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UpWest

North America, California, United States, Palo Alto

Description

UpWest is a distinctive seed-stage venture capital firm strategically located in Palo Alto, California, with a specialized focus on empowering promising Israeli entrepreneurs to successfully penetrate and scale within the U.S. market. Founded by Shuly Galili and Gil Ben-Artzy, the firm acts as a crucial bridge for Israeli innovation, providing not only capital but also critical market access, strategic guidance, and a robust network tailored for transatlantic expansion. This unique thesis positions UpWest as a key player in fostering the global growth of Israeli technology companies.

The firm's investment strategy centers on early-stage companies, typically at the seed or pre-seed phase, that demonstrate strong potential for U.S. market adoption. UpWest offers more than just financial backing; it provides hands-on support in areas such as product-market fit, go-to-market strategies, business development, and team building within the U.S. context. Their deep understanding of both Israeli entrepreneurial culture and the intricacies of the American business landscape allows them to offer invaluable operational assistance, helping portfolio companies navigate regulatory, cultural, and competitive challenges.

Over its operational history, UpWest has progressively grown its capital base, reflecting its successful model and investor confidence. The firm has raised multiple funds, including its fourth fund, UpWest IV, which closed at $70 million in 2021, bringing its total assets under management to approximately $140 million. This capital has been deployed across a diverse portfolio, with the firm having made over 100 investments in innovative Israeli startups across various sectors, including enterprise software, cybersecurity, AI, and fintech. Their typical first check size ranges from $500,000 to $1,500,000, positioning them as a significant early-stage investor capable of leading or co-leading rounds.

This approach has enabled UpWest to build a strong portfolio of companies that have gone on to achieve significant milestones, including successful follow-on funding rounds from top-tier VCs and strategic acquisitions. By providing a clear pathway and dedicated support for Israeli startups aiming for global reach, UpWest continues to solidify its reputation as a vital partner for cross-border technological innovation.

Investor Profile

UpWest has backed more than 119 startups, with 2 new investments in the last 12 months alone. The firm has led 6 rounds, about 5% of its total and boasts 28 exits across its portfolio.

Investment Focus Highlights

  • Concentrates on Seed, Series A, Series B rounds (top funding stages).
  • Majority of deals are located in United States, Israel, Canada.
  • Strong thematic focus on Software, SaaS, Artificial Intelligence (AI).
  • Led 2 rounds in the past year.
  • Typical check size: $500K – $1.5M.

Stage Focus

  • Seed (66%)
  • Series A (16%)
  • Series B (5%)
  • Pre Seed (4%)
  • Series Unknown (4%)
  • Angel (2%)
  • Series C (1%)
  • Non Equity Assistance (1%)
  • Convertible Note (1%)
  • Series E (1%)

Country Focus

  • United States (83%)
  • Israel (15%)
  • Canada (1%)
  • Brazil (1%)

Industry Focus

  • Software
  • Saas
  • Artificial Intelligence (Ai)
  • Mobile
  • Information Technology
  • Cyber Security
  • Machine Learning
  • Enterprise Software
  • E-commerce
  • Network Security
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FAQ

Frequently Asked Questions

Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.

Who does UpWest frequently co-invest with?

Spider Capital
North America, California, United States, San Francisco
Co-Investments: 4
Hillsven Capital
North America, California, United States, San Francisco
Co-Investments: 10
Bee Partners
North America, California, United States, San Francisco
Co-Investments: 3
Horizons Ventures
Asia, Hong Kong Island, Hong Kong, Hong Kong
Co-Investments: 3
Accel
North America, California, United States, Palo Alto
Co-Investments: 4
iAngels
Asia, Tel Aviv, Israel, Tel Aviv
Co-Investments: 5
The Westly Group
North America, California, United States, Menlo Park
Co-Investments: 4
Resolute Ventures
North America, California, United States, San Francisco
Co-Investments: 3
Lightspeed Venture Partners
North America, California, United States, Menlo Park
Co-Investments: 5
BlueRun Ventures
North America, California, United States, San Mateo
Co-Investments: 3

Which angels does UpWest often collaborate with?

Ariel Maislos
Asia, Israel
Shared Deals: 2
Shared Deals: 1
Eddy Shalev
Asia, Israel
Shared Deals: 2
AK
North America, New York, United States, New York
Shared Deals: 1
Dave Pell
North America, California, United States, San Francisco
Shared Deals: 1
Dan Scheinman
North America, California, United States, San Francisco
Shared Deals: 4
BM
North America, Kansas, United States, Lawrence
Shared Deals: 1
Noam Bardin
Asia, Tel Aviv, Israel, Tel Aviv
Shared Deals: 3
RW
North America, California, United States, San Francisco
Shared Deals: 2
AK
North America, California, United States, Los Angeles
Shared Deals: 1

What are some of recent deals done by UpWest?

Deeto

Tenafly, New Jersey, United States

Deeto provides an AI‑driven customer activation platform that automates sourcing, sharing customer testimonials, and reference engagement.

AdviceAppsArtificial Intelligence (AI)Customer ServiceMarketing
Series AJul 1, 2025
Amount Raised: $12,500,000
TrialKit

Clifton, New Jersey, United States

TrialKit is a SAAS company that offers a platform for legal professionals to manage discovery data.

Data ManagementLegal TechSaaSSoftware
SeedApr 2, 2025
Amount Raised: $4,250,000
Darwin AI

Las Vegas, Nevada, United States

GenAI Adoption and GRC platform for state and local government agencies.

Generative AIGovernmentInformation TechnologySoftware
SeedMar 12, 2025
Amount Raised: $5,000,000
PerfectScale

Raleigh, North Carolina, United States

PerfectScale helps you get the most out of your Kubernetes, easily and effectively!

Cloud ComputingCloud InfrastructureDevOpsSoftware
SeedOct 3, 2023
Amount Raised: $7,100,000
Zenity

Tel Aviv, Tel Aviv, Israel

The first security governance platform for low-code/no-code and AI applications.

Cloud SecurityCyber Security
Series ASep 12, 2023
Amount Raised: $16,500,000
Unity SCM

San Jose, California, United States

Unity SCM develops a platform helping manufacturers streamline supply chain operations.

Data IntegrationEnterprise SoftwareSupply Chain Management
Series AMay 9, 2023
Amount Raised: $8,000,000
BeeHero

Del Rey, California, United States

BeeHero is a developer of a beehive technology platform intended to maximize crop yields through pollination.

AgricultureAgTechFarmingMachine LearningPredictive Analytics
Series BDec 1, 2022
Amount Raised: $42,000,000
InnerPlant

Davis, California, United States

InnerPlant is harnessing plant physiology to unlock data at scale and boost global agricultural yields and sustainability.

AgricultureAgTechSensor
Series ASep 19, 2022
Amount Raised: $16,000,000
Balance

Tel Aviv, Tel Aviv, Israel

Balance is a digital payments platform designed to make the B2B online purchasing experience delightful for buyers and vendors alike.

B2BE-CommerceFinTechPayments
Series BJul 26, 2022
Amount Raised: $56,000,000
PerfectScale

Raleigh, North Carolina, United States

PerfectScale helps you get the most out of your Kubernetes, easily and effectively!

Cloud ComputingCloud InfrastructureDevOpsSoftware
Pre SeedMay 1, 2022
Amount Raised: $2,500,000