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Varun Alagh

Asia, Haryana, India, Gurgaon

Description

Varun Alagh is widely recognized as the co-founder of Mamaearth, a prominent direct-to-consumer (D2C) personal care brand under Honasa Consumer Ltd. His entrepreneurial journey culminated in Mamaearth achieving unicorn status, valued at over $1.2 billion, and a successful IPO in November 2023, which raised approximately $205 million. This significant success has positioned him as a highly credible and sought-after figure in the Indian startup ecosystem, transitioning him into an active and impactful angel investor.

Leveraging his extensive experience in brand building, supply chain management, and scaling a consumer business from the ground up, Alagh primarily focuses his angel investments on D2C brands, consumer goods, health tech, and other tech-enabled solutions. He is known for providing not just capital but also invaluable strategic guidance, operational insights, and access to his vast network. His investment thesis often revolves around backing founders who demonstrate strong product-market fit, a clear vision for scalability, and a deep understanding of the Indian consumer landscape.

Alagh has become a prolific angel investor, with reports indicating his participation in over 15 startups across various sectors. His portfolio includes notable names such as Uvi Health, a digital health platform for women; BlissClub, a women's activewear brand; Bummer, an innerwear brand; and TagZ Foods, a healthy snack brand. These investments underscore his commitment to fostering innovation and supporting the next generation of entrepreneurs in India, particularly those building consumer-centric businesses.

Investor Profile

Varun Alagh has backed more than 26 startups, with 1 new investments in the last 12 months alone. The firm has led 1 rounds, about 4% of its total and boasts 0 exits across its portfolio.

Investment Focus Highlights

  • Concentrates on Seed, Series A, Series E rounds (top funding stages).
  • Majority of deals are located in India, United States.
  • Strong thematic focus on E-Commerce, Information Technology, Software.
  • Typical check size: $50K – $200K.

Stage Focus

  • Seed (81%)
  • Series A (8%)
  • Series E (8%)
  • Series Unknown (4%)

Country Focus

  • India (92%)
  • United States (8%)

Industry Focus

  • E-commerce
  • Information Technology
  • Software
  • Supply Chain Management
  • Financial Services
  • Fintech
  • Health Care
  • Retail
  • Marketing
  • Apps
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FAQ

Frequently Asked Questions

Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.

Who does Varun Alagh frequently co-invest with?

Titan Capital
Asia, Haryana, India, Gurgaon
Co-Investments: 7
Co-Investments: 2
FJ Labs
North America, New York, United States, New York
Co-Investments: 2
Whiteboard Capital
Asia, Maharashtra, India, Mumbai
Co-Investments: 3
AngelList
North America, California, United States, San Francisco
Co-Investments: 2
PP
Asia, Karnataka, India, Bengaluru
Co-Investments: 2
Sprint Vc
North America, New York, United States, New York
Co-Investments: 3
Y Combinator
North America, California, United States, Mountain View
Co-Investments: 2
Java Capital
Asia, Karnataka, India, Bangalore
Co-Investments: 2
100Unicorns
Asia, Maharashtra, India, Mumbai
Co-Investments: 2

Which angels does Varun Alagh often collaborate with?

Sandeep Aggarwal
Asia, Haryana, India, Gurgaon
Shared Deals: 2
Shashank Kumar
Asia, Karnataka, India, Bengaluru
Shared Deals: 2
Srinivas Anumolu
Asia, India
Shared Deals: 2
Kunal Shah
Asia, Karnataka, India, Bengaluru
Shared Deals: 8
Harshil Mathur
Asia, Karnataka, India, Bengaluru
Shared Deals: 3
Prashant Tandon
Asia, Haryana, India, Gurgaon
Shared Deals: 2
Suhail Sameer
Asia, Delhi, India
Shared Deals: 3
Nikhil Bhandarkar
Asia, Karnataka, India, Bengaluru
Shared Deals: 2
Pankaj Raina
Asia, Karnataka, India, Bengaluru
Shared Deals: 2
Arjun Vaidya
Asia, Maharashtra, India, Mumbai
Shared Deals: 5

What are some of recent deals done by Varun Alagh?

Japam

Kiratpur, Punjab, India

Japam swiftly established itself as the go-to platform for spiritual searchers looking for high-quality items and resources.

JewelryRetail
SeedJan 16, 2026
Amount Raised: $165,410
MYPB

Ahmedabad, Gujarat, India

MYPB is an Indian peanut butter brand that offers powdered peanut-based products.

Food and BeverageFood Processing
AngelJan 15, 2026
Amount Raised: $77,539
Smylo

Gurgaon, Haryana, India

Smylo provides preservative-free wet cat food focusing on protein recipes for kittens and adult cats.

Food ProcessingPetService Industry
SeedJan 14, 2026
Amount Raised: $83,012
Rotoris

Gurgaon, Haryana, India

Retail Luxury Goods and Jewellery

Consumer GoodsFashion
SeedDec 15, 2025
Amount Raised: $3,000,000
All Things People

Bangalore, Karnataka, India

All Things People HR firm uses AI, people science to help organizations attract, engage, and grow talent.

Artificial Intelligence (AI)Human Resources
SeedSep 22, 2025
Amount Raised: $793,774
Heizen

Hyderabad, Andhra Pradesh, India

Heizen is an AI-driven platform that automates software development tasks to speed up product creation and launch.

Pre SeedJul 30, 2025
Amount Raised: $500,000
Belong

Bengaluru, Karnataka, India

Belong is building a comprehensive, regulated platform for NRIs to save and invest in India with ease, starting with USD fixed deposits.

Financial ServicesFinTechGift CardMobile AppsWealth Management
SeedJul 9, 2025
Amount Raised: $5,000,000
Powerhouse91

Gurgaon, Haryana, India

Powerhouse91 operates as an ecommerce roll-up platform.

E-CommerceRetail
Series UnknownApr 30, 2025
Amount Raised: $2,500,000
Liquid Diamonds

New York, New York, United States

Co-Pilot for B2B Diamond Sourcing

B2BFinTechStock ExchangesWholesale
SeedMay 22, 2024
Amount Raised: $1,080,756
Boba Bhai

Bengaluru, Karnataka, India

Boba Bhai is a bubble tea brand that provides an unique and interactive bubble tea experience in the market.

Food and BeverageFood DeliverySnack Food
SeedApr 24, 2024
Amount Raised: $1,499,874

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