Vorwerk Ventures

Vorwerk Ventures is a Berlin-based venture capital firm that operates as the independent investment arm of the global Vorwerk Group, a diversified direct selling company. Established to back early-stage startups, the firm is dedicated to identifying and supporting companies that drive positive impact for people and the planet. Leveraging its parent company's extensive experience in consumer markets and direct sales, Vorwerk Ventures provides not only capital but also strategic guidance, operational support, and access to a vast network, distinguishing itself from traditional financial investors by offering deep industry insights and a long-term perspective.

The firm primarily focuses on Seed, Series A, and occasionally Series B rounds within the "Consumer & Digital Life" sector. Their investment thesis spans several key areas, including the Future of Work, Health & Wellbeing, Sustainable Living, and Smart Home solutions, all aimed at enhancing daily life and fostering a more sustainable future. Vorwerk Ventures typically deploys initial investments ranging from €500,000 to €5 million, demonstrating a commitment to significant early-stage capital deployment for promising ventures across Europe, with a strong emphasis on the DACH region.

With over €150 million under management across multiple funds, Vorwerk Ventures has built a robust portfolio of innovative companies. Their approach goes beyond mere financial backing; they actively partner with founders, offering hands-on support in areas such as market entry, scaling operations, and product development. This strategic alignment with the Vorwerk Group's heritage in consumer-centric businesses allows portfolio companies to benefit from decades of market expertise and a unique understanding of consumer behavior, fostering sustainable growth and market leadership.