Wheelhouse 360 Partners

Wheelhouse Group, founded by media entrepreneur Brent Montgomery, operates a multifaceted enterprise at the intersection of content, commerce, and culture. While "Wheelhouse 360 Partners" is not a widely recognized distinct entity, the provided description aligns precisely with the investment philosophy and operational model of Wheelhouse Partners, the venture capital arm of the broader Wheelhouse Group. Based in New York City, Wheelhouse Partners focuses on identifying and nurturing early-stage companies that can benefit from its extensive ecosystem, which includes in-house capabilities in TV and digital production, branding, marketing, and e-commerce.

The firm's investment strategy is highly synergistic, targeting consumer-facing businesses, media ventures, and technology platforms that leverage the power of content to drive commerce. Unlike traditional venture capitalists, Wheelhouse Partners adopts a hands-on approach, often providing not just capital but also significant operational support through its various divisions, such as Wheelhouse Entertainment for content creation, Wheelhouse Labs for marketing, and Wheelhouse Commerce for direct-to-consumer strategies. This integrated model aims to accelerate growth and build enduring brands by leveraging the group's deep industry expertise and network.

Wheelhouse Partners typically invests in seed to Series A stage companies, seeking to be a strategic partner rather than just a financial backer. For instance, in 2021, the firm led a $2.5 million seed round for The Fascination, a content and commerce platform, demonstrating their commitment to early-stage ventures. They also participate in larger rounds, as evidenced by their involvement in CreatorIQ's $10 million Series A in 2019, indicating their capacity for more substantial investments. While specific first check sizes can vary based on the opportunity and their strategic involvement, their typical initial investment ranges from $2.5 million to $7.5 million, reflecting their preference for significant, value-add stakes in promising companies within their core focus areas.