Andrew Mitchell

Andrew Mitchell is the visionary Founder of Brand Foundry Ventures, an early-stage venture capital firm based in New York City, specializing in consumer brands and technologies. Established with a clear focus on the evolving consumer landscape, Mitchell leverages his deep industry expertise to identify and back disruptive companies primarily in the direct-to-consumer (DTC), e-commerce, and retail sectors. His investment philosophy centers on supporting brands that demonstrate strong market fit, innovative business models, and significant growth potential, often emphasizing the importance of brand building and operational efficiency.

Under Mitchell's leadership, Brand Foundry Ventures has grown substantially, managing over $150 million in capital across four distinct funds. The firm's most recent vehicle, Fund IV, successfully closed at $50 million, underscoring its continued commitment to the consumer space. This capital enables Brand Foundry Ventures to provide crucial early-stage funding, typically participating in Seed to Series A rounds.

Brand Foundry Ventures is known for its hands-on approach, providing strategic guidance and leveraging its network to help portfolio companies scale. The firm's typical initial investment ranges from $500,000 to $3 million, targeting companies poised for significant market disruption. With over 100 investments to date, Andrew Mitchell and his team have built a diverse portfolio of promising consumer-focused businesses, reflecting a keen eye for emerging trends and a dedication to fostering long-term success in a competitive market.