Greycroft

Greycroft is a prominent venture capital firm with a strong focus on technology startups, particularly within the Internet and mobile sectors. Headquartered in New York City with an additional office in Los Angeles, the firm strategically invests across various stages, from seed to growth equity. Their investment thesis centers on identifying disruptive companies with strong management teams and significant market potential, providing not just capital but also operational expertise and strategic guidance to help portfolio companies scale effectively.

The firm has built a robust portfolio by targeting sectors such as digital media, e-commerce, enterprise software, and fintech. Greycroft is known for its hands-on approach, leveraging its extensive network and industry knowledge to support its founders through critical growth phases. They have successfully raised multiple funds, demonstrating continued investor confidence in their strategy. For instance, their Greycroft VIII fund closed with $400 million, and Greycroft Growth III secured $200 million, both in 2023, contributing to their total assets under management exceeding $2 billion.

Greycroft's typical initial investment sizes are quite flexible, reflecting their multi-stage investment strategy. For early-stage companies, their first checks can range from approximately $500,000, particularly for promising seed-stage ventures. As companies mature into Series A or B rounds, Greycroft is prepared to deploy larger initial capital commitments, often extending up to $20 million for growth equity investments. This broad range allows them to support companies from their nascent stages through significant scaling, aiming to foster long-term partnerships and drive substantial returns. Their impressive track record includes successful exits like The Huffington Post and Venmo, underscoring their ability to identify and nurture high-growth companies.