GroundForce Capital

GroundForce Capital appears to be a fund or an associated entity managed by PowerPlant Ventures, a prominent growth equity firm based in Los Angeles, California. While the name "GroundForce Capital" itself doesn't typically operate as a standalone investment firm, it is often referenced in connection with PowerPlant Ventures' fundraising efforts, such as "GroundForce Capital III, LP" for their third fund. PowerPlant Ventures is dedicated to investing in consumer food and beverage, and consumer packaged goods (CPG) companies that are "better for people and planet."

PowerPlant Ventures primarily focuses on growth equity investments, targeting established companies with significant revenue and proven market traction. They look for businesses that have moved beyond the early startup phase and are poised for substantial scaling. Their investment thesis centers on supporting innovative brands that address evolving consumer preferences for health, sustainability, and ethical production.

The firm's typical initial check size for new portfolio companies ranges from approximately $10 million to $25 million. They seek to partner with companies generating annual revenues generally between $10 million and $50 million, indicating their preference for businesses with a solid commercial foundation. PowerPlant Ventures successfully closed its third fund, PowerPlant Ventures Fund III, L.P., at $330 million in 2021, demonstrating their capacity for significant capital deployment in the consumer sector. This substantial fund allows them to lead or co-lead sizable growth rounds and provide follow-on capital to support their portfolio companies' long-term expansion.