Blueberry Ventures

Blueberry Ventures is a specialized venture firm with a distinct focus on the food and beverage industry, particularly investing in disruptive brands and innovative business models. Based in Belvedere Tiburon, California, the firm is spearheaded by Managing Partner Arif Fazal, an accomplished entrepreneur with a strong background in the consumer packaged goods (CPG) sector. Fazal's operational expertise, gained from founding and successfully exiting Bear Naked to Kellogg Company, underpins Blueberry Ventures' investment approach, offering portfolio companies not just capital but also strategic guidance and industry insights.

The firm's investment strategy centers on early-stage opportunities, typically participating in Seed and early Series A rounds. Blueberry Ventures seeks out companies that are poised to redefine categories or capture significant market share through unique product offerings and compelling brand narratives. Their portfolio reflects this targeted approach, featuring notable companies that have achieved significant traction in the health and wellness food space.

Blueberry Ventures has demonstrated its commitment to this niche by supporting several promising ventures. For instance, the firm was an early investor in Good Culture, a dairy brand that successfully raised a $2.1 million seed round, and Kettle & Fire, a bone broth company that secured a $1.2 million seed round. Other portfolio companies include Daily Harvest and MUSH, further illustrating their preference for direct-to-consumer and innovative CPG brands. The firm leverages Arif Fazal's deep operational experience to help these companies navigate growth, scale operations, and build strong consumer connections, making them a value-add partner beyond just financial investment.