
Guilherme Bonifacio
Description
Guilherme Bonifacio is a highly influential figure in the Brazilian startup ecosystem, renowned primarily as the co-founder of iFood, one of Latin America's most successful technology companies. His journey as a serial entrepreneur, culminating in iFood's significant growth and eventual acquisition, provides him with unparalleled operational experience and a deep understanding of scaling digital businesses. Following his entrepreneurial success, Bonifacio transitioned into active angel investing, leveraging his expertise and capital to support the next generation of Brazilian innovators. He is widely recognized for his strategic insights and commitment to fostering entrepreneurship as a catalyst for societal improvement.
As an angel investor, Guilherme Bonifacio primarily focuses on early-stage companies, particularly those in the pre-seed and seed phases, where his operational background can provide maximum impact. His investment thesis often gravitates towards sectors he knows intimately, such as food tech, fintech, and proptech, though his portfolio demonstrates a broader interest in disruptive technologies. Bonifacio has built a robust portfolio, having invested in over 30 startups, showcasing his consistent commitment to the ecosystem. Notable investments include companies like Food To Save, a platform focused on reducing food waste, and Liv Up, a healthy food delivery service, both of which align with his background in the food industry.
Beyond providing crucial early-stage capital, Bonifacio is known for his hands-on approach and strategic mentorship. He acts as a valuable advisor, guiding founders through the challenges of product development, market fit, and scaling operations, drawing directly from his experiences at iFood. His involvement is often seen as a significant validation for young startups, attracting further investment and talent. For instance, he participated in Food To Save's R$1.5 million seed round in 2021, demonstrating his willingness to back promising ventures with substantial early capital. His continued engagement underscores his belief that entrepreneurship is fundamental to creating a better world, actively contributing to the growth and maturity of the Brazilian tech landscape.
Investor Profile
Guilherme Bonifacio has backed more than 20 startups, with 2 new investments in the last 12 months alone. The firm has led 0 rounds, about 0% of its total and boasts 0 exits across its portfolio.
Investment Focus Highlights
- Concentrates on Seed, Series A, Pre Seed rounds (top funding stages).
- Majority of deals are located in Brazil, United States, Mexico.
- Strong thematic focus on E-Commerce, FinTech, Food Delivery.
- Typical check size: $75K – $400K.
Stage Focus
- Seed (55%)
- Series A (20%)
- Pre Seed (15%)
- Series C (5%)
- Series Unknown (5%)
Country Focus
- Brazil (55%)
- United States (15%)
- Mexico (15%)
- Colombia (10%)
- Kenya (5%)
Industry Focus
- E-commerce
- Fintech
- Food Delivery
- Restaurants
- Marketplace
- Software
- Financial Services
- Food And Beverage
- B2b
- Retail
Frequently Asked Questions
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