leAD Sports & Health Tech Partners

leAD Sports & Health Tech Partners, based in Berlin, Germany, is a prominent global investor and ecosystem builder dedicated to early-stage sports and health technology startups. Founded by the grandchildren of adidas founder Adi Dassler, leAD leverages its deep industry roots and extensive network to identify and cultivate disruptive innovations. The firm operates with a dual approach, combining a structured accelerator program with direct investment vehicles, aiming to transform the future of sports and health through technology.

leAD's investment thesis centers on high-growth potential companies across various sports and health tech verticals, including fan engagement, athlete performance, fitness & wellness, esports, and the future of media. They primarily target seed to Series A stage companies, providing not just capital but also strategic guidance, mentorship, and access to a global network of industry leaders, corporate partners, and fellow entrepreneurs. This hands-on approach is designed to accelerate market entry and scale for their portfolio companies.

The firm typically provides initial investments ranging from €100,000 to €500,000, with the capacity for follow-on investments up to €2 million, demonstrating a commitment to supporting their portfolio companies through subsequent funding rounds. As of early 2024, leAD has built a substantial portfolio, having invested in over 100 companies globally. Their comprehensive ecosystem, which includes corporate partnerships and a robust alumni network, offers significant value beyond capital, helping startups navigate the complexities of the sports and health industries and achieve sustainable growth.