Peterson Ventures

Peterson Ventures is an early-stage venture capital firm based in Salt Lake City, Utah, known for its strategic partnerships with entrepreneurs at the Seed and Series A stages. The firm's investment focus spans diverse sectors, including B2B SaaS, FinTech, Healthcare, and Consumer. Their investment philosophy emphasizes active collaboration and providing hands-on strategic support to help portfolio companies scale effectively, leveraging their operational experience to guide founders through critical growth phases, from achieving product-market fit to team expansion and subsequent fundraising rounds.

The firm typically writes initial checks ranging from $500,000 to $5 million, indicating their commitment to providing substantial early-stage capital. This flexibility allows them to back a wide array of promising startups, from nascent ideas requiring initial validation to more developed companies seeking to accelerate their growth. Peterson Ventures has demonstrated a consistent ability to identify and nurture high-potential ventures, often leading investment rounds and contributing significantly to the strategic direction of their portfolio companies.

Peterson Ventures has been an active player in the venture landscape, having made over 120 investments since its inception. This extensive portfolio highlights their broad reach and commitment to the early-stage ecosystem. The firm successfully closed its fourth fund, Peterson Ventures Fund IV LP, at $100 million in 2021, following a $65 million close for Fund III. These successive fundraises underscore their growing influence and the confidence of their limited partners in their investment strategy and ability to generate returns. Their track record includes over 20 exits, demonstrating their capability to guide companies to successful liquidity events.