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Puma Private Equity

Europe, England, United Kingdom, London

Description

Puma Private Equity is a prominent UK-based investment firm specializing in providing growth capital to small and medium-sized enterprises (SMEs) across the United Kingdom. As part of the broader Puma Investments group, which boasts over two decades of experience in supporting UK businesses, Puma Private Equity leverages a deep understanding of the domestic market and its unique investment landscape. The firm is dedicated to partnering with ambitious management teams, offering flexible, long-term capital solutions designed to fuel significant growth and expansion within their portfolio companies.

The firm's investment strategy is characterized by its focus on established businesses with clear growth potential, rather than early-stage startups. Puma Private Equity typically invests between £2 million and £10 million into its portfolio companies, which translates to approximately $2.54 million to $12.7 million USD based on recent exchange rates. This substantial capital injection is aimed at supporting various growth initiatives, including market expansion, product development, operational improvements, and strategic acquisitions. While largely sector-agnostic, they prioritize companies demonstrating robust business models, strong competitive advantages, and experienced leadership.

Puma Private Equity is also notable for its involvement in investments that qualify for the UK's Enterprise Investment Scheme (EIS) and Venture Capital Trusts (VCTs), which are government-backed schemes designed to encourage investment into smaller, higher-risk trading companies. This structure not only provides tax incentives for their investors but also aligns with their mission to support the growth of the UK's SME sector. Their approach emphasizes active partnership, providing strategic guidance and operational support to help portfolio companies navigate challenges and capitalize on opportunities, ultimately aiming for successful exits that deliver strong returns for their investors.

Investor Profile

Puma Private Equity has backed more than 36 startups, with 5 new investments in the last 12 months alone. The firm has led 36 rounds, about 100% of its total and boasts 2 exits across its portfolio.

Investment Focus Highlights

  • Concentrates on Private Equity, Series A, Seed rounds (top funding stages).
  • Majority of deals are located in United Kingdom, France, Ireland.
  • Strong thematic focus on Retail, Education, Software.
  • Led 5 rounds in the past year.
  • Typical check size: $2.5M – $12.7M.

Stage Focus

  • Private Equity (69%)
  • Series A (22%)
  • Seed (3%)
  • Series B (3%)
  • Series Unknown (3%)

Country Focus

  • United Kingdom (86%)
  • France (8%)
  • Ireland (3%)
  • United States (3%)

Industry Focus

  • Retail
  • Education
  • Software
  • Restaurants
  • Consulting
  • Information Technology
  • Home And Garden
  • Organic Food
  • Fashion
  • Textiles
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FAQ

Frequently Asked Questions

Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.

Who does Puma Private Equity frequently co-invest with?

Par Equity
Europe, Edinburgh, City of, United Kingdom, Edinburgh
Co-Investments: 1
Portfolio Ventures
Europe, England, United Kingdom, London
Co-Investments: 1
Vinci Venture Capital
Europe, Noord-Holland, The Netherlands, Amsterdam
Co-Investments: 1
Concentric
Europe, England, United Kingdom, London
Co-Investments: 1
NV
Europe, Wiltshire, United Kingdom, Swindon
Co-Investments: 1
SuperSeed Ventures
Europe, England, United Kingdom, London
Co-Investments: 1
Haatch
Europe, Lincolnshire, United Kingdom, Stamford
Co-Investments: 1
AI Seed
Europe, England, United Kingdom, London
Co-Investments: 1
Scottish Enterprise
Europe, Glasgow City, United Kingdom, Glasgow
Co-Investments: 1
Lloyds Banking Group
Europe, England, United Kingdom, London
Co-Investments: 1

Which angels does Puma Private Equity often collaborate with?

JH
Europe, Dublin, Ireland, Dublin
Shared Deals: 1
AM
Europe, Ireland
Shared Deals: 1
TB
North America, Michigan, United States, Ann Arbor
Shared Deals: 1
CS
North America, Washington, United States, Kirkland
Shared Deals: 1

What are some of recent deals done by Puma Private Equity?

Love Corn

Ho-ho-kus, New Jersey, United States

Love Corn manufactures packaged roasted corn products.

Food and BeverageManufacturing
Private EquityApr 10, 2025
Amount Raised: $6,299,997
Semeris

London, England, United Kingdom

Semeris is a language processing software development company that offers to review legal docs for finance.

Legal TechNatural Language Processing
Series AJan 30, 2025
Amount Raised: $4,358,313
NRG Gym

London, England, United Kingdom

NRG Gym is a health and wellness center.

FitnessHealth CareWellness
Private EquityJan 16, 2025
Amount Raised: $4,893,924
Bikmo

Chester, Cheshire, United Kingdom

Bikmo offers comprehensive insurance for bikes, gear, and cyclists, providing thorough protection for cycling enthusiasts.

CyclingInsuranceInsurTechSports
Private EquityDec 16, 2024
Amount Raised: $6,027,536
Aveni

Edinburgh, Edinburgh, City of, United Kingdom

Aveni is a driving automation and insight direct from the voice across regulated industries.

Artificial Intelligence (AI)Call CenterFinancial ServicesInformation TechnologyMachine LearningNatural Language ProcessingSoftwareSpeech Recognition
Series AJul 29, 2024
Amount Raised: $14,128,031
Transreport

London, England, United Kingdom

Transreport is a technology company, specializing in improving customer experience using technologies such as internet of Things.

Information Technology
Private EquityJan 23, 2024
Amount Raised: $12,691,418
Bikmo

Chester, Cheshire, United Kingdom

Bikmo provides simple, brilliant and inclusive bicycle insurance for road, MTB, triathlon and e-bike riders.

CyclingInsuranceInsurTechSports
Series AOct 19, 2023
Amount Raised: $4,126,023
TravelLocal

Bristol, Bristol, City of, United Kingdom

Global managed marketplace for tailor-made holidays.

InternetMarketplaceTourismTravelTravel Agency
Series BSep 27, 2023
Amount Raised: $10,072,265
Pockit

London, England, United Kingdom

Pockit is a financial technology company that provides a digital banking app for the underbanked masses.

BankingFinanceFinancial ServicesFinTechPersonal Finance
Series UnknownAug 3, 2023
Amount Raised: $10,000,000
Thingtrax

London, England, United Kingdom

ThingTrax helps manufacturers reduce downtime and increase operational efficiency with their devices capturing data from machines.

Cloud Data ServicesInformation TechnologyInternet of ThingsSaaSSoftware
SeedJul 20, 2023
Amount Raised: $5,535,409