Rocana Venture Partners

Rocana Venture Partners, also known as Rocana Ventures, is a Los Angeles-based venture capital firm dedicated to investing in early-stage consumer packaged goods (CPG) brands. The firm specifically targets companies that embody a 'better-living ethos,' focusing on products that are healthier, more sustainable, or ethically produced. Rocana primarily participates in Seed and Series A funding rounds, seeking to partner with founders who are building innovative brands poised for significant market disruption and positive societal impact.

Rocana Ventures distinguishes itself through a hands-on approach, aiming to be more than just a capital provider. They leverage their deep industry expertise and extensive network to support portfolio companies with strategic guidance, operational assistance, and access to key resources. Their typical initial investment ranges from $500,000 to $2,000,000, reflecting their commitment to providing meaningful early-stage capital while allowing for follow-on investments as companies grow. This targeted investment strategy ensures they can offer tailored support to their niche of CPG innovators.

The firm has demonstrated steady growth and commitment to its investment thesis. Their first fund, Rocana Ventures I, closed in 2020 with $25 million, establishing their presence in the CPG venture landscape. This was followed by Rocana Ventures II, which successfully closed in March 2023 at $50 million, bringing their total capital under management to $75 million. This growth underscores Rocana's increasing capacity to back promising consumer brands that align with their vision of a better future through conscious consumption.