Serent Capital

Serent Capital is a San Francisco-based private equity firm, distinct from traditional venture capital, specializing in investments in already successful, growing businesses. The firm targets companies that have demonstrated compelling solutions and established customer bases, typically those generating between $10 million and $200 million in annual revenue. Their investment approach is centered on providing significant capital alongside strategic resources and operational support to accelerate growth, rather than focusing on seed or early-stage funding.

Serent Capital primarily targets companies within the healthcare, software, and tech-enabled services sectors. They engage in various transaction types, including growth equity investments, recapitalizations, and management buyouts. A core tenet of their strategy is to partner with founders and management teams, leveraging their in-house operational expertise to help portfolio companies scale. They emphasize a collaborative approach, offering guidance on areas such as sales and marketing optimization, product development, and talent acquisition to drive sustainable expansion.

Serent Capital typically deploys substantial capital, with initial investments ranging from $20 million to $150 million per company. This significant check size reflects their focus on mature, revenue-generating businesses seeking to achieve their next phase of expansion. The firm has a strong track record of fundraising, having recently closed its fifth fund, Serent Capital Fund V, at an impressive $1.1 billion in 2022. This substantial capital base enables them to continue making meaningful investments and support the long-term growth of their portfolio companies.