SWaN & Legend Venture Partners

SWaN & Legend Venture Partners is a Leesburg, United States-based venture capital firm with a specialized focus on consumer-facing businesses. The firm actively seeks out and invests in companies that prioritize exceptional customer service, often operating within sectors such as sports, media, entertainment, health & wellness, food & beverage, and retail technology. Their investment thesis centers on identifying and partnering with growth-stage companies that have demonstrated strong product-market fit and are poised for significant scaling, providing not only capital but also strategic guidance and operational expertise.

The firm's investment strategy primarily targets growth equity opportunities, engaging with businesses that have moved beyond the early startup phase and are seeking substantial capital to accelerate expansion, penetrate new markets, or innovate their product offerings. SWaN & Legend typically deploys initial checks ranging from $5 million to $25 million, aiming to be a significant partner in their portfolio companies' development. Their hands-on approach leverages the deep industry experience of their partners, enabling them to provide tailored support that extends beyond mere financial backing.

SWaN & Legend Venture Partners has cultivated a diverse and impactful portfolio of well-recognized consumer brands. Notable investments include Custom Ink, a leader in online custom apparel, and their support for innovative food and beverage companies like KIND Snacks and Jose Andres' ThinkFoodGroup. The firm has demonstrated its capacity to manage substantial capital, with its second fund, SWaN & Legend Venture Fund II, reportedly targeting $200 million to continue its investment activities. This strategic deployment of capital underscores their commitment to fostering the growth of disruptive and customer-centric businesses across the consumer landscape.