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Union Bay Partners

North America, Washington, United States, Seattle

Description

Union Bay Partners is a private investment firm based in Seattle, Washington, primarily focused on acquiring and growing small to mid-sized businesses within the Pacific Northwest region. Established in 2011, the firm positions itself as a long-term capital partner, committed to providing not only financial investment but also strategic support to help portfolio companies achieve their full potential. Their investment philosophy emphasizes building sustainable value through operational improvements and growth initiatives, rather than short-term financial engineering.

The firm targets companies with specific financial characteristics, typically seeking businesses that generate between $2 million and $20 million in annual revenue. A key criterion for their investments is a healthy EBITDA, with target companies generally demonstrating earnings before interest, taxes, depreciation, and amortization in the range of $500,000 to $3 million. Union Bay Partners maintains a flexible approach to investment structures, open to both majority and significant minority equity stakes, depending on the specific needs and objectives of the business and its owners. They are sector-agnostic within their target market, showing interest in a diverse range of industries including business services, light manufacturing, distribution, and consumer products.

Union Bay Partners engages in various types of transactions designed to meet different stakeholder needs. These include providing growth capital for expansion initiatives, facilitating recapitalizations, supporting management buyouts, and offering liquidity solutions for business owners looking to transition or exit. By focusing on established companies with proven cash flows, Union Bay Partners aims to partner with strong management teams to unlock further value and drive long-term success for their portfolio companies within the dynamic Pacific Northwest economy.

Investor Profile

Union Bay Partners has backed more than 20 startups, with 1 new investments in the last 12 months alone. The firm has led 0 rounds, about 0% of its total and boasts 6 exits across its portfolio.

Investment Focus Highlights

  • Concentrates on Seed, Series A, Convertible Note rounds (top funding stages).
  • Majority of deals are located in United States, Canada.
  • Strong thematic focus on Software, FinTech, SaaS.
  • Typical check size: $2M – $20M.

Stage Focus

  • Seed (45%)
  • Series A (15%)
  • Convertible Note (15%)
  • Pre Seed (10%)
  • Series Unknown (5%)
  • Series B (5%)
  • Angel (5%)

Country Focus

  • United States (95%)
  • Canada (5%)

Industry Focus

  • Software
  • Fintech
  • Saas
  • Credit
  • Financial Services
  • Lending
  • Analytics
  • Artificial Intelligence (Ai)
  • Computer
  • Internet
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FAQ

Frequently Asked Questions

Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.

Who does Union Bay Partners frequently co-invest with?

Canvas Ventures
North America, California, United States, Portola Valley
Co-Investments: 2
FJ Labs
North America, New York, United States, New York
Co-Investments: 3
Hustle Fund
North America, California, United States, San Carlos
Co-Investments: 2
Flying Fish Partners
North America, Washington, United States, Seattle
Co-Investments: 2
Unlock Venture Partners
North America, Washington, United States, Seattle
Co-Investments: 4
Plug and Play
North America, California, United States, Sunnyvale
Co-Investments: 2
1984 Ventures
North America, California, United States, San Francisco
Co-Investments: 2
Half Court Ventures
North America, Massachusetts, United States, Boston
Co-Investments: 2
Columbia Pacific Advisors
North America, Washington, United States, Seattle
Co-Investments: 3
Fathom Capital
North America, California, United States, San Francisco
Co-Investments: 2

Which angels does Union Bay Partners often collaborate with?

BS
North America, Washington, United States, Seattle
Shared Deals: 1
TW
North America, California, United States, San Francisco
Shared Deals: 3
Shared Deals: 1
AB
North America, Washington, United States
Shared Deals: 1
BH
North America, Washington, United States
Shared Deals: 1
AD
North America, Washington, United States, Seattle
Shared Deals: 1
BH
North America, California, United States, San Francisco
Shared Deals: 1
BJ
Europe, United Kingdom
Shared Deals: 1
BS
North America, Washington, United States
Shared Deals: 1
CW
North America, Washington, United States
Shared Deals: 1

What are some of recent deals done by Union Bay Partners?

Jozu

Toronto, Ontario, Canada

Jozu is a developer of enterprise-grade orchestration tools for AI agents, applications, and models.

Artificial Intelligence (AI)DevOpsSaaSSoftware Engineering
SeedMay 8, 2025
Amount Raised: $4,000,000
Gooey.AI

Seattle, Washington, United States

A shared AI workflow platform for enterprises and marketers.

Artificial Intelligence (AI)Generative AI
Pre SeedJan 22, 2022
Amount Raised: $410,000
Possible Finance

Seattle, Washington, United States

Possible Finance is a consumer finance company that provides access to capital and long-term financial health.

CreditFinancial ServicesFinTechLending
Series BMay 20, 2020
Amount Raised: $11,000,000
Routable

San Francisco, California, United States

Routable is a B2B payments-based platform that allows its users to send and receive business-to-business payments.

B2BFinanceFinTechInformation TechnologyPaymentsSmall and Medium Businesses
SeedMay 22, 2019
Amount Raised: $4,054,948
Deduce

Philadelphia, Pennsylvania, United States

We give businesses the insights they need to protect themselves from the constantly changing identity-fraud threat landscape.

AnalyticsArtificial Intelligence (AI)Big DataCyber SecurityFraud DetectionIdentity ManagementPredictive AnalyticsSoftware
Pre SeedMay 15, 2019
Possible Finance

Seattle, Washington, United States

Possible Finance is a consumer finance company that provides access to capital and long-term financial health.

CreditFinancial ServicesFinTechLending
Series AApr 19, 2019
Amount Raised: $10,500,000
Polly

Seattle, Washington, United States

Polly is a survey platform that makes it simple for anyone to engage with colleagues, capture feedback, and make more data-driven decisions.

AnalyticsBig DataMessagingSaaSSoftware
Series AFeb 13, 2019
Amount Raised: $7,000,000
Possible Finance

Seattle, Washington, United States

Possible Finance is a consumer finance company that provides access to capital and long-term financial health.

CreditFinancial ServicesFinTechLending
Series UnknownFeb 6, 2019
Amount Raised: $4,300,000
Possible Finance

Seattle, Washington, United States

Possible Finance is a consumer finance company that provides access to capital and long-term financial health.

CreditFinancial ServicesFinTechLending
SeedSep 8, 2018
Amount Raised: $1,700,000
SparkToro

Seattle, Washington, United States

SparkToro is a software company offering a search engine to discover any target audience's influential publications, channels, and people.

ComputerInternetSearch EngineSoftware
AngelJun 7, 2018
Amount Raised: $1,299,500