Fritz Lanman

Fritz Lanman is a highly regarded angel investor and accomplished technology executive, renowned for his leadership in the consumer tech and wellness sectors. His career trajectory, including significant roles as CEO of Mindbody Business and Executive Chairman at ClassPass, deeply informs his investment strategy. Lanman's focus primarily revolves around disruptive consumer-facing technologies, particularly within the health, fitness, and wellness industries, where he leverages his extensive operational expertise in product development, market strategy, and scaling high-growth businesses.

As an investor, Lanman has demonstrated a keen ability to identify and back early-stage companies with significant potential. His impressive angel portfolio includes strategic early investments in several now-prominent brands within the connected fitness and digital health space, such as Mirror (which was notably acquired by Lululemon for $500 million), Tonal, Whoop, and Oura. Beyond wellness, his investment interests extend to broader consumer platforms, with notable stakes in companies like Cameo, MasterClass, and Calm. His investment philosophy often prioritizes ventures with strong product-market fit, scalable business models, and a clear path to disrupting established industries.

Lanman's approach as an operator-turned-investor means he frequently offers more than just capital, providing invaluable strategic guidance and leveraging his vast network to support founders. He typically participates in early-stage funding rounds, including pre-seed and seed, where his insights can have the most profound impact. While individual investment amounts can vary based on the specific opportunity and round dynamics, his typical first checks are understood to range from approximately $100,000 to $500,000. This reflects his significant commitment to promising ventures and his confidence in their long-term growth trajectory, solidifying his reputation as a discerning and impactful angel investor.