G9 Ventures

G9 Ventures is a New York City-based early-stage venture capital firm that strategically invests in consumer-facing companies. Founded and led by Managing Partner Shana Fisher, the firm's core thesis revolves around empowering consumers to "live, look, and feel better," encompassing a broad spectrum of the consumer market. Fisher brings a wealth of experience from her background in technology and media, particularly from her tenure at IAC, which informs G9 Ventures' approach to identifying disruptive brands with strong market potential.

The firm primarily targets Seed and Series A stage companies, demonstrating a keen interest in businesses poised for significant growth within the health & wellness, beauty, food & beverage, and broader lifestyle sectors. G9 Ventures seeks out innovative direct-to-consumer (DTC) brands and technology platforms that resonate deeply with modern consumer trends and behaviors. Their portfolio reflects a commitment to supporting companies that are not only financially promising but also align with a mission to enhance personal well-being and daily living.

G9 Ventures is known for its hands-on approach, often providing strategic guidance and leveraging its extensive network to support portfolio companies beyond just capital infusion. The firm has made a notable impact in the early-stage ecosystem, having invested in over 25 companies to date, with a significant concentration in Seed rounds. While specific check sizes can vary based on the stage and needs of the company, G9 Ventures typically deploys initial checks ranging from $250,000 for Seed-stage investments up to $2,000,000 for early Series A rounds, often participating in larger syndicated rounds. This flexible investment strategy allows them to support promising ventures from their nascent stages through critical growth phases.