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Mu Ventures

North America, New York, United States, New York

Description

Mu Ventures is an emerging venture capital firm based in New York, specializing in pre-seed and seed-stage investments within the commerce enablement sector. The firm distinguishes itself by focusing on technologies and solutions that empower businesses to enhance their commercial operations, ranging from e-commerce infrastructure to retail innovation. Established to support the foundational growth of promising startups, Mu Ventures aims to be a strategic partner for founders navigating the complexities of the modern commerce landscape.

The firm officially launched its inaugural fund, Mu Ventures Fund I, LP, which successfully closed at $10 million in 2023. This fund size positions Mu Ventures as a micro-VC, capable of deploying capital effectively into early-stage companies where strategic support and moderate capital injections can yield significant impact. Their investment thesis centers on identifying disruptive technologies and business models that streamline transactions, optimize supply chains, improve customer experiences, or create new avenues for commercial activity.

As of its early operations, Mu Ventures has already begun building its portfolio, with notable investments in companies such as Curtsy and The Lobby. Both companies secured seed and pre-seed rounds, respectively, each amounting to $1.5 million in 2023, with Mu Ventures participating. While specific individual check sizes are not publicly disclosed, given their $10 million fund and focus on pre-seed and seed stages, Mu Ventures typically writes initial checks ranging from $250,000 to $1,000,000. This range allows them to take meaningful stakes in early rounds while preserving capital for follow-on investments and building a diversified portfolio of 10-40 companies.

Mu Ventures' approach emphasizes hands-on support and leveraging their network to help portfolio companies scale. Their concentrated focus on commerce enablement provides them with deep industry insights, enabling them to offer specialized guidance to founders. By targeting this specific niche, Mu Ventures seeks to become a go-to partner for innovators looking to redefine how commerce is conducted in the digital age.

Investor Profile

Mu Ventures has backed more than 21 startups, with 4 new investments in the last 12 months alone. The firm has led 1 rounds, about 5% of its total and boasts 0 exits across its portfolio.

Investment Focus Highlights

  • Concentrates on Pre Seed, Seed, Series A rounds (top funding stages).
  • Majority of deals are located in United States, Canada.
  • Strong thematic focus on Software, Information Technology, E-Commerce.
  • Led 1 rounds in the past year.
  • Typical check size: $250K – $1M.

Stage Focus

  • Pre Seed (38%)
  • Seed (33%)
  • Series A (19%)
  • Series Unknown (10%)

Country Focus

  • United States (90%)
  • Canada (10%)

Industry Focus

  • Software
  • Information Technology
  • E-commerce
  • Advertising
  • Advertising Platforms
  • Internet Of Things
  • Health Care
  • Logistics
  • Digital Marketing
  • Digital Signage
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FAQ

Frequently Asked Questions

Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.

Who does Mu Ventures frequently co-invest with?

Gaingels
North America, Vermont, United States, Burlington
Co-Investments: 2
FJ Labs
North America, New York, United States, New York
Co-Investments: 2
PP
North America, New York, United States, New York
Co-Investments: 3
Hawke Ventures
North America, California, United States, Los Angeles
Co-Investments: 2
Greycroft
North America, New York, United States, New York
Co-Investments: 2
Bessemer Venture Partners
North America, California, United States, San Francisco
Co-Investments: 2
Alpaca VC
North America, New York, United States, New York
Co-Investments: 2
AperiamVentures
North America, New York, United States, New York
Co-Investments: 2
Alumni Ventures
North America, New Hampshire, United States, Manchester
Co-Investments: 2
IV
North America, Washington, United States, Seattle
Co-Investments: 2

Which angels does Mu Ventures often collaborate with?

RF
North America, New York, United States, New York
Shared Deals: 1
GH
North America, New York, United States
Shared Deals: 1
GR
North America, California, United States, San Francisco
Shared Deals: 1
SC
North America, California, United States, San Francisco
Shared Deals: 1
EB
North America, California, United States, Palo Alto
Shared Deals: 1
SB
North America, New York, United States, New York
Shared Deals: 1
MK
North America, New York, United States, New York
Shared Deals: 1
JO
North America, California, United States, San Francisco
Shared Deals: 1
RF
North America, New York, United States, New York
Shared Deals: 1
IF
North America, New York, United States, New York
Shared Deals: 1

What are some of recent deals done by Mu Ventures?

Taiv

Winnipeg, Manitoba, Canada

Taiv replaces commercials on live TV so that businesses can show more relevant advertisements instead.

AdvertisingAdvertising PlatformsDigital MarketingDigital SignageHardwareInformation TechnologyInternet of Things
Series AJun 9, 2025
Amount Raised: $7,750,000
ChatLabs

New York, New York, United States

ChatLabs offers an AI-powered social experience platform that helps brands engage social native audiences.

Information TechnologyMarketingRetailSoftware
Pre SeedDec 16, 2024
Amount Raised: $3,200,000
Consio

Dover, Delaware, United States

Consio enables merchants to close more sales and engage with their customers profitably on the phone.

E-CommerceSaaS
Pre SeedNov 25, 2024
Amount Raised: $770,000
HeatMap, Inc

San Francisco, California, United States

Realtime SaaS website analytics, with intuitive heat maps inspired by augmented reality principles.

AnalyticsInternet of ThingsSaaS
SeedAug 13, 2024
Amount Raised: $4,000,000
RepRally

New York, New York, United States

Developer of a wholesale platform to eliminate the barriers to distribution and broaden consumer access to high-quality products.

MarketplaceSoftware
SeedNov 13, 2023
Pulzaid

San Francisco, California, United States

PulzAid is a AI enabled marketplace for workplace injury.

Health CareInformation Technology
Pre SeedSep 5, 2023
Amount Raised: $675,000
RepRally

New York, New York, United States

Developer of a wholesale platform to eliminate the barriers to distribution and broaden consumer access to high-quality products.

MarketplaceSoftware
Pre SeedJul 1, 2023
Videowise

Dover, Delaware, United States

Videowise is a review application platform that automates product video reviews for online stores.

Consumer ReviewsE-CommerceMarketing Automation
SeedMar 27, 2023
Amount Raised: $3,000,000
Pack Digital

San Diego, California, United States

Pack Digital designs, builds, and develops e-commerce storefronts.

ConsultingInformation TechnologyPaaSSoftware
SeedDec 13, 2022
Amount Raised: $3,000,000
Nilus

New York, New York, United States

Financial operations platform that seamlessly automates reconciliation and payment workflows.

Financial ServicesFinTechPayments
SeedDec 12, 2022
Amount Raised: $8,600,000