Strand Equity Partners

Strand Equity Partners is a Los Angeles-based growth equity firm specializing in investments within the dynamic consumer sector. Founded with a clear focus on partnering with best-in-class, emerging, and established consumer brands, the firm provides significant growth capital alongside strategic and operational expertise. Their investment philosophy centers on identifying companies with strong brand equity, compelling products, and significant market potential across various consumer categories.

The firm primarily targets high-growth businesses in areas such as food & beverage, health & wellness, beauty & personal care, and other direct-to-consumer or retail-focused segments. Strand Equity aims to support companies through critical stages of expansion, helping them scale operations, enhance distribution, and strengthen market presence. They are known for their hands-on approach, working closely with management teams to navigate growth challenges and capitalize on opportunities in competitive consumer markets.

Typically, Strand Equity Partners deploys first cheques ranging from $10 million to $50 million, making them a suitable partner for companies seeking substantial capital for expansion without necessarily pursuing a full buyout. They generally look for businesses that have already achieved a significant level of traction, often with revenues between $10 million and $100 million, indicating proven product-market fit and a scalable business model. Their portfolio reflects a diverse array of successful consumer brands, underscoring their expertise in identifying and nurturing companies with strong growth trajectories.