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SuperOrdinary

North America, California, United States, Los Angeles

Description

SuperOrdinary is the distributor of coveted beauty and cosmetics brands.

Investor Profile

SuperOrdinary has backed more than 4 startups, with 0 new investments in the last 12 months alone. The firm has led 2 rounds, about 50% of its total and boasts 0 exits across its portfolio.

Investment Focus Highlights

  • Concentrates on Pre Seed, Seed, Series Unknown rounds (top funding stages).
  • Majority of deals are located in United States, Thailand.
  • Strong thematic focus on Beauty, Fashion, Lifestyle.

Stage Focus

  • Pre Seed (50%)
  • Seed (25%)
  • Series Unknown (25%)

Country Focus

  • United States (75%)
  • Thailand (25%)

Industry Focus

  • Beauty
  • Fashion
  • Lifestyle
  • Personal Health
  • Publishing
  • Wellness
  • E-commerce
  • Cosmetics
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FAQ

Frequently Asked Questions

Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.

Who does SuperOrdinary frequently co-invest with?

Female Founders Fund
North America, New York, United States, New York
Co-Investments: 1
Fab Co-Creation Studio Ventures
North America, California, United States, Los Angeles
Co-Investments: 2
Felix Capital
Europe, England, United Kingdom, London
Co-Investments: 1
Greycroft
North America, New York, United States, New York
Co-Investments: 1
Chasing Unicorns
North America, Washington, United States, Seattle
Co-Investments: 1
igniteXL Ventures
North America, California, United States, Palo Alto
Co-Investments: 2

What are some of recent deals done by SuperOrdinary?

Crea

Bangkok, Krung Thep, Thailand

Connection Through Innovation - Reach Asia’s thriving millennial & Gen Z nomads through digital commerce

E-Commerce
Series UnknownNov 17, 2021
Amount Raised: $25,000,000
Very Good Light

New York, New York, United States

Very Good Light is a skincare publication that promotes a more inclusive definition of beauty.

BeautyFashionLifestylePersonal HealthPublishingWellness
Pre SeedOct 1, 2021
Amount Raised: $1,250,000
VioletteVIOLETTE_FR, Inc.

New York, New York, United States

Violette is a beauty products provider company.

BeautyCosmeticsE-Commerce
SeedJun 7, 2021
Amount Raised: $2,750,000
Very Good Light

New York, New York, United States

Very Good Light is a skincare publication that promotes a more inclusive definition of beauty.

BeautyFashionLifestylePersonal HealthPublishingWellness
Pre SeedJul 1, 2020

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