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TSG Consumer Partners

North America, California, United States, San Francisco

Description

TSG Consumer Partners is a prominent private equity firm exclusively focused on the branded consumer sector, with a rich history spanning over three decades since its founding in 1987. Headquartered in San Francisco, TSG has established itself as a leading investor in high-growth consumer brands across various categories, including food and beverage, beauty, personal care, household goods, apparel, and retail. The firm's core strategy revolves around identifying strong, authentic brands with significant growth potential and partnering with their management teams to accelerate market expansion and operational excellence.

TSG's investment approach is characterized by its deep sector expertise and a hands-on partnership model. They typically target companies with enterprise values ranging from $100 million to over $2 billion, often taking significant minority or control stakes. The firm provides strategic guidance, operational support, and access to its extensive network, helping portfolio companies navigate complex market dynamics, optimize supply chains, enhance marketing efforts, and expand distribution channels. This collaborative model aims to build enduring value and transform promising brands into market leaders.

With a robust track record of successful investments and exits, TSG Consumer Partners has consistently demonstrated its ability to generate strong returns for its limited partners. The firm recently closed its ninth fund, TSG9, at an impressive $6 billion in 2022, following its $4 billion Fund VIII in 2019. This substantial capital base underscores their capacity to execute large-scale transactions and provide significant growth capital to their portfolio companies. Their long-standing commitment to the consumer sector and their strategic partnership approach make them a highly sought-after investor for founders and management teams looking to scale their branded businesses.

Investor Profile

TSG Consumer Partners has backed more than 23 startups, with 3 new investments in the last 12 months alone. The firm has led 18 rounds, about 78% of its total and boasts 15 exits across its portfolio.

Investment Focus Highlights

  • Concentrates on Private Equity, Series Unknown, Series E rounds (top funding stages).
  • Majority of deals are located in United States, United Kingdom, Germany.
  • Strong thematic focus on Fashion, Cosmetics, Food and Beverage.
  • Led 3 rounds in the past year.
  • Typical check size: $50M – $500M.

Stage Focus

  • Private Equity (70%)
  • Series Unknown (9%)
  • Series E (4%)
  • Series F (4%)
  • Secondary Market (4%)
  • Series D (4%)
  • Debt Financing (4%)

Country Focus

  • United States (83%)
  • United Kingdom (9%)
  • Germany (4%)
  • United Arab Emirates (4%)

Industry Focus

  • Fashion
  • Cosmetics
  • Food And Beverage
  • Beauty
  • Retail
  • Manufacturing
  • Health Care
  • Fintech
  • Lifestyle
  • Nutrition
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FAQ

Frequently Asked Questions

Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.

Who does TSG Consumer Partners frequently co-invest with?

Baillie Gifford
Europe, Edinburgh, City of, United Kingdom, Edinburgh
Co-Investments: 1
HOF Capital
North America, New York, United States, New York
Co-Investments: 1
Battery Ventures
North America, Massachusetts, United States, Boston
Co-Investments: 1
BlackRock
North America, New York, United States, New York
Co-Investments: 1
Greycroft
North America, New York, United States, New York
Co-Investments: 1
CPP Investments
North America, Ontario, Canada, Toronto
Co-Investments: 1
Eldridge Industries
North America, Connecticut, United States, Greenwich
Co-Investments: 1
Declaration Partners
North America, New York, United States, New York
Co-Investments: 1
Highland Capital Partners
North America, Massachusetts, United States, Lexington
Co-Investments: 1
D1 Capital Partners
North America, New York, United States, New York
Co-Investments: 1

What are some of recent deals done by TSG Consumer Partners?

DudeProducts

Chicago, Illinois, United States

Dude Products offers Dude Wipes, a brand of moist male tissues to combat stank.

Manufacturing
Private EquityJun 23, 2025
Thrive Pet Healthcare

Austin, Texas, United States

Thrive Pet Healthcare offers routine wellness, emergency and speciality care, surgery, boarding, and grooming services for pets.

Health CareHospitalMedicalPetVeterinary
Debt FinancingMar 31, 2025
Amount Raised: $350,000,000
Summer Fridays

Los Angeles, California, United States

Summer Fridays offers face moisturizer that contains pumpkin and apricot seed powder.

BeautyConsumer GoodsCosmetics
Secondary MarketJul 25, 2024
Trinity Solar

Monroe Township, New Jersey, United States

Trinity Solar is an energy company that is known to be designer and integrator of solar electric systems in the Northeast.

EnergyEnvironmental EngineeringRenewable EnergySolar
Private EquityAug 1, 2023
Wrench Group

Marietta, Georgia, United States

Wrench Group offers home repair, replacement and maintenance services specializing in heating and ventilation.

ElectronicsHardwareHeating, Ventilation, and Air Conditioning (HVAC)Real Estate
Private EquityNov 9, 2022
Scopely

Culver City, California, United States

Scopely is an entertainment and video game company that creates, publishes, and live-operates immersive games.

Digital EntertainmentMobile AppsOnline GamesSoftwareVideo Games
Series EOct 28, 2020
Amount Raised: $340,000,000
American Technologies

Orange, California, United States

American Technologies provides restoration, environmental remediation, and reconstruction services.

CRMInformation Technology
Private EquityAug 4, 2020
Revolut

London, England, United Kingdom

Revolut is a financial technology company that offers banking services, money transfers, foreign exchange, and spending analytics.

BankingFinancial ServicesFinTechMobile Payments
Series DJul 24, 2020
Amount Raised: $80,000,000
Robinhood

Menlo Park, California, United States

Robinhood is a stock brokerage that allows customers to buy and sell stocks, options, ETFs, and cryptocurrencies with zero commission.

CryptocurrencyFinTechStock ExchangesTrading Platform
Series FJul 13, 2020
Amount Raised: $320,000,000
Dutch Bros Coffee

Grants Pass, Oregon, United States

Dutch Bros is a high-growth operator and franchisor of drive-thru shops that focus on serving hand-crafted beverages.

CoffeeFood and BeverageRestaurants
Private EquityOct 1, 2018