
TSG Consumer Partners
Description
TSG Consumer Partners is a prominent private equity firm exclusively focused on the branded consumer sector, with a rich history spanning over three decades since its founding in 1987. Headquartered in San Francisco, TSG has established itself as a leading investor in high-growth consumer brands across various categories, including food and beverage, beauty, personal care, household goods, apparel, and retail. The firm's core strategy revolves around identifying strong, authentic brands with significant growth potential and partnering with their management teams to accelerate market expansion and operational excellence.
TSG's investment approach is characterized by its deep sector expertise and a hands-on partnership model. They typically target companies with enterprise values ranging from $100 million to over $2 billion, often taking significant minority or control stakes. The firm provides strategic guidance, operational support, and access to its extensive network, helping portfolio companies navigate complex market dynamics, optimize supply chains, enhance marketing efforts, and expand distribution channels. This collaborative model aims to build enduring value and transform promising brands into market leaders.
With a robust track record of successful investments and exits, TSG Consumer Partners has consistently demonstrated its ability to generate strong returns for its limited partners. The firm recently closed its ninth fund, TSG9, at an impressive $6 billion in 2022, following its $4 billion Fund VIII in 2019. This substantial capital base underscores their capacity to execute large-scale transactions and provide significant growth capital to their portfolio companies. Their long-standing commitment to the consumer sector and their strategic partnership approach make them a highly sought-after investor for founders and management teams looking to scale their branded businesses.
Investor Profile
TSG Consumer Partners has backed more than 23 startups, with 3 new investments in the last 12 months alone. The firm has led 18 rounds, about 78% of its total and boasts 15 exits across its portfolio.
Investment Focus Highlights
- Concentrates on Private Equity, Series Unknown, Series E rounds (top funding stages).
- Majority of deals are located in United States, United Kingdom, Germany.
- Strong thematic focus on Fashion, Cosmetics, Food and Beverage.
- Led 3 rounds in the past year.
- Typical check size: $50M – $500M.
Stage Focus
- Private Equity (70%)
- Series Unknown (9%)
- Series E (4%)
- Series F (4%)
- Secondary Market (4%)
- Series D (4%)
- Debt Financing (4%)
Country Focus
- United States (83%)
- United Kingdom (9%)
- Germany (4%)
- United Arab Emirates (4%)
Industry Focus
- Fashion
- Cosmetics
- Food And Beverage
- Beauty
- Retail
- Manufacturing
- Health Care
- Fintech
- Lifestyle
- Nutrition
Frequently Asked Questions
Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.