Willow Growth Partners

Willow Growth Partners is a venture capital firm established in 2020 by co-founders Deborah Benton and Amy Chang, specializing in providing early growth capital to disruptive consumer brands. Based in Jackson, Wyoming, the firm has quickly established itself as a significant player in the consumer sector, focusing on companies that are poised for substantial market impact and category leadership. Their investment philosophy centers on identifying and nurturing brands across various consumer verticals, including beauty, wellness, food & beverage, and apparel.

The firm has demonstrated robust fundraising capabilities, successfully closing two significant funds since its inception. Willow Growth Partners I, L.P., their inaugural fund, closed in 2020 with $200 million in committed capital. Building on this momentum, they subsequently closed Willow Growth Partners II, L.P. in November 2023, securing an impressive $300 million. This combined capital base of $500 million underscores their capacity to deploy substantial resources into promising consumer-focused enterprises.

Willow Growth Partners primarily targets companies in their Series A and Series B stages, often taking on a lead or co-lead investor role. Their typical initial investment checks range from $10 million to $30 million, reflecting their commitment to providing meaningful capital infusions that can accelerate growth and market penetration for their portfolio companies. Beyond capital, the firm emphasizes a hands-on approach, leveraging the extensive operational and strategic expertise of its partners to support entrepreneurs in scaling their businesses, navigating market challenges, and building enduring brands. Their portfolio includes well-known names such as Olipop, Starface, and Supergoop!, showcasing their track record in backing successful consumer ventures.