American Family Ventures

American Family Ventures (AFV) serves as the venture capital arm of American Family Insurance, strategically investing in early-stage startups that are poised to redefine the future of the insurance industry. Based in Madison, Wisconsin, AFV focuses on identifying and supporting innovative companies across various segments, including insurtech, fintech, mobility, health, and smart home technologies. Their investment thesis is rooted in gaining insights into emerging trends and technologies that could impact or enhance the core business of American Family Insurance, fostering a symbiotic relationship between the corporate parent and the startup ecosystem.

AFV's investment strategy is stage-agnostic within the early-stage spectrum, typically engaging with companies from Seed through Series B rounds. They seek to be more than just a capital provider, offering portfolio companies access to American Family Insurance's deep industry expertise, extensive network, and potential for strategic partnerships and pilot programs. This hands-on approach aims to accelerate the growth and market adoption of their portfolio companies' solutions, creating value for both the startups and the broader insurance landscape.

With a robust portfolio, American Family Ventures has made over 70 investments to date, demonstrating a significant commitment to fostering innovation in the sector. Their latest fund, Fund III, stands at $200 million, underscoring their continued capacity for substantial early-stage investments. AFV's typical initial investment ranges from $500,000 to $5 million, reflecting their focus on providing meaningful capital to promising ventures. Furthermore, their portfolio companies have collectively raised over $1.5 billion in follow-on capital, indicating strong market validation and continued growth potential for the startups they back.