
Salesforce
Description
Salesforce Ventures is the global corporate venture arm of Salesforce, established in 2009 to invest in the next generation of enterprise technology. As a strategic investor, its primary focus lies in companies developing cloud-based solutions, artificial intelligence, data analytics, and vertical-specific applications that complement or enhance Salesforce's core customer relationship management (CRM) platform and broader ecosystem. The firm is known for its ecosystem-driven approach, often seeking to integrate portfolio companies into the Salesforce AppExchange or leverage them to expand Salesforce's market reach and technological capabilities.
Since its inception, Salesforce Ventures has built an extensive portfolio, having invested in over 500 companies across 22 countries globally. This broad reach underscores its commitment to fostering innovation within the enterprise software landscape. The investment arm provides not only capital but also strategic guidance, access to Salesforce's vast customer base, and mentorship from its leadership team, aiming to accelerate the growth and market penetration of its portfolio companies. Its investment strategy spans a wide range of stages, from early-stage seed rounds to later-stage growth equity, demonstrating flexibility in its commitment to promising ventures.
Salesforce Ventures has a strong track record of successful exits, with over 200 companies in its portfolio achieving an IPO or acquisition. This success rate highlights its ability to identify and nurture high-potential companies. The firm manages several specialized funds, including the Impact Fund, which focuses on companies driving positive social and environmental change, and regional funds like the Canada Trailblazer Fund and Japan Trailblazer Fund, reflecting its localized investment strategies. Typical first check sizes for Salesforce Ventures can range significantly, from approximately $1 million for early-stage strategic investments to around $30 million for more substantial growth-stage participations, depending on the company's maturity and strategic alignment.
Investor Profile
Salesforce has backed more than 72 startups, with 3 new investments in the last 12 months alone. The firm has led 33 rounds, about 46% of its total and boasts 14 exits across its portfolio.
Investment Focus Highlights
- Concentrates on Grant, Series A, Corporate Round rounds (top funding stages).
- Majority of deals are located in United States, Japan, Canada.
- Strong thematic focus on Software, SaaS, Non Profit.
- Led 2 rounds in the past year.
- Typical check size: $1M – $30M.
Stage Focus
- Grant (31%)
- Series A (13%)
- Corporate Round (11%)
- Series Unknown (10%)
- Seed (8%)
- Series B (8%)
- Series C (7%)
- Series D (4%)
- Pre Seed (4%)
- Convertible Note (1%)
Country Focus
- United States (46%)
- Japan (35%)
- Canada (7%)
- France (3%)
- The Netherlands (1%)
- Colombia (1%)
- Switzerland (1%)
- Tunisia (1%)
- Australia (1%)
- South Korea (1%)
Industry Focus
- Software
- Saas
- Non Profit
- Information Technology
- Artificial Intelligence (Ai)
- Enterprise Software
- Education
- Crm
- Cloud Computing
- Consulting
Frequently Asked Questions
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