Vayner/RSE

Vayner/RSE is a New York-based venture capital firm established through a strategic partnership between media mogul Gary Vaynerchuk, founder of VaynerMedia, and Matt Higgins, co-founder and CEO of RSE Ventures. Formed in 2014, the firm focuses on early-stage investments, primarily targeting seed and Series A rounds. Their investment thesis revolves around identifying disruptive consumer-facing businesses, particularly within sectors like media, technology, sports, entertainment, and lifestyle brands. The firm distinguishes itself by offering more than just capital, leveraging Vaynerchuk's extensive marketing expertise, brand-building capabilities, and vast network to provide strategic guidance and operational support to its portfolio companies.

The firm's investment strategy is deeply rooted in the belief that strong brands and compelling consumer narratives are critical for success in today's digital landscape. Vayner/RSE aims to partner with founders who are not only innovative but also possess a keen understanding of consumer behavior and digital engagement. The firm raised a dedicated $25 million fund in 2014, which has been deployed across a diverse portfolio. They typically seek opportunities where their unique blend of capital and strategic value-add can significantly accelerate growth and market penetration for emerging companies.

Vayner/RSE has built a notable portfolio of over 50 companies, demonstrating their active presence in the early-stage investment ecosystem. Key investments include companies like Resy, a restaurant reservation platform acquired by American Express, and Daily Harvest, a direct-to-consumer meal delivery service. While specific initial check sizes can vary, Vayner/RSE typically provides initial investments ranging from approximately $250,000 for seed-stage companies up to $2,000,000 for more developed early-stage ventures, with the potential for follow-on participation in subsequent rounds. Their approach emphasizes long-term partnerships, aiming to help founders navigate the complexities of scaling and brand development in competitive markets.